By Joe Otterson
TV Reporter
The third and ultimate season of the megahit collection “Squid Game” debuts on June 27, and in response to Netflix knowledge shared solely with Selection, the present’s influence internationally has reached unbelievable heights.
At the beginning, the 2 present seasons of “Squid Sport” have reached practically 600 million views globally to this point, with a view outlined as complete hours considered divided by complete runtime. Season 1 nonetheless ranks as the most well-liked present on Netflix ever, with 265.2 million views. Season 2, which has pulled in 192.6 million views thus far, achieved essentially the most views for any Netflix present in its premiere week and entered the High 10 Non-English Language TV chart in simply three days. It’s at the moment the general third largest season of a present in Netflix historical past.
Netflix put a large social push behind Season 2 following the breakout success of Season 1. The total marketing campaign has amassed 19.5 billion owned world social impressions. On TikTok, The Crimson-Gentle, Inexperienced-Gentle clip is Netflix’s top-performing video of all time on the platform with 128.6 million natural views.
Widespread on Selection
On the awards entrance, Season 1 made Emmy Awards historical past with 14 nominations and 6 wins, together with the first-ever nominations and wins for a non-English language collection. Season 1 additionally earned 3 Golden Globe nominations and 1 win. Season 2 was nominated for finest drama collection on the Golden Globes, with the Emmy Award nominations for 2025 resulting from be introduced on July 15.
“Squid Sport” was additionally the primary non-English collection to win a number of SAG Awards, together with wins for Lee Jung-jae and Hoyeon Jung. Netflix’s actuality competitors collection “Squid Sport: The Problem” additionally earned 3 Emmy nominations and 1 BAFTA TV Award.
On the App Retailer charts, the multiplayer sport “Squid Sport: Unleashed” has ranked the primary free motion sport in 107 nations.
Netflix has additionally taken “Squid Sport” out into the actual world, with the streamer internet hosting fan activations in additional than 25 nations and 6 continents. Occasions in 13 nations drew greater than 66,400 followers in particular person, with over 47,000 members in a collection of video games and challenges impressed by the collection. Netflix has additionally stationed over 18,000 pink guards all world wide for advertising and marketing campaigns throughout the collection.
Netflix has opened “Squid Sport: The Expertise” in 5 cities to this point — New York Metropolis, London, Madrid, Sydney and Seoul. Every metropolis has had a bought out opening, with Netflix estimating over 500,000 guests may have checked out “The Expertise” by the tip of summer time.
Along with New York, the Season 3 marketing campaign will see pop ups in nations like Mexico, Malaysia, Germany, Thailand, Taiwan, and Australia and past. Followers will be capable of participate in iconic video games from the collection, with the ultimate video games to be held in Seoul with a parade that includes followers and influencers.
Talking of affect, Netflix teamed with over 100 companions on “Squid Sport” Season 2 merchandise, together with Crocs, Puma, Johnnie Walker, Domino’s, and collectibles. That got here in response to the huge attain of Season 1, which helped spike gross sales of Vans slip-on sneakers by practically 8000%, whereas Google searches for “Squid Sport” Halloween costumes outpaced each different movie or TV character. Duolingo additionally noticed 40% improve in Korean learners simply after Season 1, with the platform then partnering with Netflix on the marketing campaign for Season 2.
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