By Joe Otterson
TV Reporter
The third and ultimate season of the megahit sequence “Squid Game” debuts on June 27, and in keeping with Netflix information shared completely with Selection, the present’s affect the world over has reached unimaginable heights.
Before everything, the 2 present seasons of “Squid Recreation” have reached almost 600 million views globally to this point, with a view outlined as whole hours considered divided by whole runtime. Season 1 nonetheless ranks as the most well-liked present on Netflix ever, with 265.2 million views. Season 2, which has pulled in 192.6 million views thus far, achieved probably the most views for any Netflix present in its premiere week and entered the High 10 Non-English Language TV chart in simply three days. It’s at present the general third largest season of a present in Netflix historical past.
Netflix put an enormous social push behind Season 2 following the breakout success of Season 1. The total marketing campaign has amassed 19.5 billion owned world social impressions. On TikTok, The Crimson-Mild, Inexperienced-Mild clip is Netflix’s top-performing video of all time on the platform with 128.6 million natural views.
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On the awards entrance, Season 1 made Emmy Awards historical past with 14 nominations and 6 wins, together with the first-ever nominations and wins for a non-English language sequence. Season 1 additionally earned 3 Golden Globe nominations and 1 win. Season 2 was nominated for finest drama sequence on the Golden Globes, with the Emmy Award nominations for 2025 as a result of be introduced on July 15.
“Squid Recreation” was additionally the primary non-English sequence to win a number of SAG Awards, together with wins for Lee Jung-jae and Hoyeon Jung. Netflix’s actuality competitors sequence “Squid Recreation: The Problem” additionally earned 3 Emmy nominations and 1 BAFTA TV Award.
On the App Retailer charts, the multiplayer recreation “Squid Recreation: Unleashed” has ranked the primary free motion recreation in 107 nations.
Netflix has additionally taken “Squid Recreation” out into the true world, with the streamer internet hosting fan activations in additional than 25 nations and 6 continents. Occasions in 13 nations drew greater than 66,400 followers in individual, with over 47,000 contributors in a sequence of video games and challenges impressed by the sequence. Netflix has additionally stationed over 18,000 pink guards all world wide for advertising and marketing campaigns throughout the sequence.
Netflix has opened “Squid Recreation: The Expertise” in 5 cities to this point — New York Metropolis, London, Madrid, Sydney and Seoul. Every metropolis has had a offered out opening, with Netflix estimating over 500,000 guests could have checked out “The Expertise” by the top of summer time.
Along with New York, the Season 3 marketing campaign will see pop ups in nations like Mexico, Malaysia, Germany, Thailand, Taiwan, and Australia and past. Followers will be capable to participate in iconic video games from the sequence, with the ultimate video games to be held in Seoul with a parade that includes followers and influencers.
Talking of affect, Netflix teamed with over 100 companions on “Squid Recreation” Season 2 merchandise, together with Crocs, Puma, Johnnie Walker, Domino’s, and collectibles. That got here in response to the large attain of Season 1, which helped spike gross sales of Vans slip-on sneakers by almost 8000%, whereas Google searches for “Squid Recreation” Halloween costumes outpaced each different movie or TV character. Duolingo additionally noticed 40% enhance in Korean learners simply after Season 1, with the platform then partnering with Netflix on the marketing campaign for Season 2.
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