Peacock Enters Uncharted Waters by Streaming N.F.L. Playoff Sport – The New York Occasions

The sport, between the Kansas Metropolis Chiefs and Miami Dolphins, is the largest take a look at but for whether or not dwell sports activities will discover a snug dwelling on streaming providers.
From proper, the NBC soccer commentators Rodney Harrison, Tony Dungy and Jac Collinsworth earlier than the Payments-Dolphins sport final Sunday night time.Credit score…Alfonso Duran for The New York Occasions
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By John Koblin
On Saturday night time, NBCUniversal will make media historical past. For the primary time, a Nationwide Soccer League playoff sport — this one that includes the Kansas Metropolis Chiefs and the Miami Dolphins — will seem completely on a streaming service.
And at NBCUniversal’s places of work in New York and Los Angeles, executives are all too conscious of the excessive stakes for the corporate and notably its streaming service, Peacock.
“There’s quite a bit driving on this sport,” Kelly Campbell, Peacock’s president, stated in an interview. “We really feel that stress.”
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The stress is coming from many fronts. There’s a technical problem: First-round N.F.L. playoff video games frequently draw audiences of almost 30 million individuals. Can Peacock, a service that has a a lot smaller subscriber base than rivals like Netflix, Disney+ and Max, deal with a crushing visitors surge with out struggling an embarrassing technological snafu?
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