Nintendo president Shuntaro Furukawa has reiterated to the press that the company can not rest on its laurels and needs to continue giving fans what they want, while keeping innovation at an all-time high. Mr. Fururkawa says that the Kyoto-based company has to ensure that people do not get bored of Nintendo’s first party games and that the need for innovation and delivering quality products that the people want is vital in the company’s efforts to keep gamers engaged with Nintendo games and platforms.
“We always keep in mind that if we do not keep putting out things that people truly want, they’ll get bored of us. Right now, there are various forms of entertainment besides video games. I believe that making people want to spend their precious time on video games, and Nintendo games no less, is a very harsh battle. We approach everything while resolved to the fact that at any time, people may start thinking they do not need Nintendo games anymore.”
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