From The Flats: A Letter from Ryan Alpert – Georgia Tech Athletics

Pricey Georgia Tech Followers,
It has been an unimaginable begin to our fall sports activities seasons, together with two victories to opening the season for Brent Key and his crew! Thanks a lot to your continued help of Georgia Tech Athletics. On a private be aware, thanks for the nice and cozy welcome that you just’ve given my household since we arrived on The Flats this summer time. We actually admire your kindness and we couldn’t be extra excited to be part of the Georgia Tech household!
Participating and receiving your suggestions is necessary to me, because it permits our crew to higher perceive our fanbase and to make knowledgeable choices. And right now, I ask to your suggestions by way of a three-question survey on the backside of this electronic mail.
In listening to lots of you over the previous few months, one of many issues that I’ve realized is that taking part in our greatest soccer video games at Bobby Dodd Stadium at Hyundai Subject is necessary to lots of our most loyal and valued followers. As we look forward to the 2026 soccer season, we’ve got the chance to play our dwelling sport versus Tennessee at Mercedes-Benz Stadium. Much like the good thing about taking part in this yr’s dwelling sport towards Georgia at Mercedes-Benz Stadium, taking part in Tennessee at Mercedes-Benz Stadium would supply us with a major income elevate. As you realize, driving new income is critically necessary to the success of our groups on this new period of faculty athletics.
Nonetheless, understanding how necessary the historical past, custom and emotion of taking part in massive video games at Bobby Dodd Stadium at Hyundai Subject is to our fan base, we’ve got developed a season-ticket pricing proposal that will enable us to play subsequent yr’s Tennessee sport at Bobby Dodd Stadium at Hyundai Subject, whereas nonetheless offering us with important income to permit us to proceed to construct on our momentum. Nonetheless, the income profit wouldn’t match what we might obtain if the sport was performed at Mercedes-Benz Stadium.
The season-ticket pricing mannequin is for a seven-game dwelling schedule in 2026, which would come with taking part in Tennessee at Bobby Dodd Stadium at Hyundai Subject. The mannequin is predicated on: 1) this yr’s value for a season ticket for a six-game dwelling schedule, protecting the fee comparatively flat (roughly 3-5% improve) and a pair of) including the seventh dwelling sport (Tennessee) at a premium value, whereas nonetheless providing a powerful worth in comparison with related high-demand matchups.
The choices that I ask you to please think about are:
The Seven-Sport All-In Value – All seven dwelling video games performed at Bobby Dodd Stadium at Hyundai Subject, together with premier non-conference video games towards Tennessee and Colorado.
The Six-Sport All-In Value – Six dwelling video games performed at Bobby Dodd Stadium at Hyundai Subject (together with Colorado and all 4 ACC video games) with the house sport towards Tennessee at Mercedes-Benz Stadium NOT included. Nonetheless, Georgia Tech season-ticket members would have the primary alternative to buy seats for the Tennessee sport at Mercedes-Benz Stadium earlier than they go on sale to most of the people (the identical mannequin for season-ticket members because the 2025 Georgia sport at Mercedes-Benz Stadium).
To give you some context, listed here are estimates of what the all-in value of a season ticket for 3 sections in Bobby Dodd Stadium at Hyundai Subject would appear like in 2026:
The examples above embody A-T Fund donation (the place required) and season-ticket value, however a modest value improve of 3-5% on the bottom Six-Sport season ticket for 2026 has not but been utilized.
As we think about our choices for subsequent season’s dwelling schedule, we want our most loyal and valued followers to be part of the method and to have your voices heard. Subsequently, we invite you to please take a minute to finish the survey under by Monday, Sept. 29 to assist us in our decision-making course of.
Thanks prematurely to your suggestions. Your opinions as our most loyal and valued followers are important as we navigate the framework for our 2026 dwelling soccer schedule.
Please be looking out for extra data within the close to future. I can’t wait to see you on The Flats on Saturday for our Whiteout sport versus Clemson!
Sting ‘Em!

Ryan Alpert
Vice President/Director of Athletics
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