Nintendo recently announced that they have revised their after sales terms and conditions and that customers who abuse customer service representatives can have their right to have their product repaired revoked. The move by the Kyoto-based company was praised by many on social media for protecting its customer service staff from receiving torrent of abuse or forms of bullying. An official at Japan’s Ministry of Health, Labor and Welfare, also praised the initiative stating that he is glad companies have started to take a “resolute stance” against the issue of abuse.
“We made the decision after concluding our customers would understand because of the reputation we have built of faithfully responding to them,” a PR official at Nintendo said.
An official at the Ministry of Health, Labor and Welfare praised the company’s initiative, saying, “Some corporations began taking a resolute stance against the issue, which is effective.”
“Kansai University social psychology professor Hiromi Ikeuchi, an expert in consumer psychology, said the decision from Nintendo was timely. “In recent years, posts on social media have made visible the harassment various industries are exposed to, and consumer attitudes are also changing,” she said.
As a result, Nintendo has successfully kept with the times by making a decision that society was ready to accept.”
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