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Homeward : ULI’s New Simulation Sport for Attainable Housing – City Land Journal

June 2, 2025
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[Brett will you ID everyone else, please?} far right is ULI Boston Executive Director Michelle Landers and Director Catherine Rollins
The setup is printed on the game board: “The empty piece of land was previously occupied by a large shopping mall. After years of decline, the mall was eventually closed and left abandoned. Its closure created a clean slate—free of historical preservation concerns and extensive land remediation—offering a blank canvas for the future development of this community.”
The board displays a variety of possibilities: public buildings, townhouses, a cozy restaurant, an elementary school, and green spaces with significant potential. Single-family homes are located on the western side of the board; along Oak Avenue are a transportation node and a business district.
The game, based on real-world pro formas, leads players to explore the various impacts of different housing types, from single-family and duplex homes to four- and five-story multifamily structures.
Homeward gamers play in teams and draw social, spatial, sustainability, and mobility goal cards that dictate, for example, whether a hypothetical development needs to be net zero or how much parking it requires. It resembles UrbanPlan, an interactive simulation that teaches participants the trade-offs in development, but is a less lengthy experience that focuses on affordable housing.
Homeward gamers play in teams and draw social, spatial, sustainability, and mobility goals.
UL
Michelle Landers, executive director of ULI Boston, said the game has “been in development for about a year, spanning two fiscal years. With our first round of funding, we created a request for proposals (RFP). We hired Stantec, a major UrbanPlan sponsor in Boston, to create a game focused on the trade-offs in a suburban context. They subcontracted Play the City from the Netherlands, known for developing urban planning games.”
Over the past year, the team worked through various scenarios with member leadership and reached this version of the game. They developed the game board; an Excel-based, simplified pro forma worksheet; game cards; and multiple variations of gameplay. “One key focus was to condense the time commitment, making it accessible. We love UrbanPlan, [but] it may be difficult to get folks to decide to 4, six, or eight hours for a full workshop. This sport is designed to be performed and to have a debrief or case research follow-up [in] two hours or much less.”
In February, the crew performed pilot video games in Boston with contributors from the Harvard Graduate Faculty of Design and native public sector members.
This yr, the ULI Boston crew has centered on finalizing the sport guidelines and testing them as a part of the pilot. “The subsequent part is to replace the principles, incorporate funding mechanisms, and combine suggestions we obtained from the pilots,” Landers mentioned. “In an ideal world, we hope to launch model 2.0 this fall.”
Aim knowledge and housing situations are entered right into a spreadsheet, which calculates items, property taxes, and return on value (ROC). To win the sport, you should obtain not less than a ten% ROC, nonetheless, you can too inform a very good story to your metropolis council on the finish, explaining why you didn’t meet the ten%.
Future adjustments are anticipated, with a powerful want to develop this initiative to different district councils, due to important curiosity. A brand new pilot program is scheduled for subsequent week with about 40 contributors from varied neighborhood teams. Universities have additionally expressed curiosity in integrating this system into their curricula.
As for the way the principles would possibly change, future groups will obtain “disruptor” playing cards halfway via the sport that inject real-world challenges, equivalent to new ordinances that have an effect on their professional forma.
A suburban context
Homeward was developed in Boston with a concentrate on Massachusetts, which ranks because the third-most costly space within the nation for housing and has a objective of 222,000 extra houses by 2035 to satisfy rising demand. In keeping with Catherine Rollins, ULI Boston director, housing attainability has been a precedence below the management of District Council Chair Sandi Silk over the past three years.
Rollins emphasised the significance of making one thing additive and distinctive within the New England market, relatively than one thing duplicative of UrbanPlan. “Boston, together with Washington, D.C., is lucky to have unimaginable nonprofits engaged on housing at each degree—reasonably priced housing, supportive housing, and so forth,” she mentioned.
ULI Washington members check drive the Homeward pilot sport.
ULI
The tallest buildings within the sport are 5 tales, making it extra relatable to these suburban areas exterior main metropolis facilities. “This strategy is very related for a lot of the nation, together with suburbs round Boston, the place we face important neighborhood opposition to new housing and powerful native management over improvement,” Rollins famous.
“We would like contributors to discover trade-offs,” she defined. “They should think about financial, spatial, social, and mobility impacts and perceive how these components work collectively—or don’t. It’s important to consider how all these parts affect each other and have an effect on the neighborhood.”
To show viability, gamers should meet three totally different thresholds: generate $400,000 in municipal tax income inside one yr, obtain not less than a ten p.c return on value, and construct a minimal of 100 housing items. As soon as a challenge is deemed viable, groups can negotiate with each other to swap targets, which entails adjusting knowledge in spreadsheets to guage how the brand new targets and options align financially.
Within the remaining step of the sport, gamers identify their developments and make a presentation to the opposite groups.
Concerned about supporting Homeward because it strikes to its subsequent stage of improvement? Attain out to Catherine Rollins at ULI Boston/New England through [email protected] for extra details about sponsorship alternatives.
©2025 City Land Institute. All Rights Reserved. Legal Notices
With a ULI membership, you’ll keep knowledgeable on a very powerful subjects shaping the world of actual property with limitless entry to the award-winning City Land journal.

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