
The NBA All-Star Recreation averaged 4.7 million viewers, the second-least-watched recreation on file, after unveiling a brand new, tournament-style format.
The NBA All-Star Recreation introduced a brand new, tournament-style format—but it surely wasn’t sufficient to entice viewers to tune in.
The midseason showcase averaged 4.7 million viewers throughout TNT platforms, down 13% in comparison with final yr, in line with FOS media and leisure reporter Ryan Glasspiegel. It’s the second-least-watched NBA All-Star Recreation, forward solely of the 2023 All-Star Recreation (4.6 million).
The final three NBA All-Star Video games have all averaged beneath six million viewers, the one three in NBA historical past that haven’t breached that threshold.
Three of the league’s largest stars (LeBron James, Giannis Antetokounmpo, and Anthony Edwards) didn’t play in Sunday’s match. When stars are unable to take part, the NBA usually brings in a substitute participant—as they did with Kyrie Irving and Trae Younger, who changed Anthony Davis and Antetokounmpo. However James and Edwards have been each late scratches.
The league additionally competed towards “SNL 50,” the particular fiftieth anniversary episode of Saturday Night time Dwell. NBC, which owns the rights to NBA All-Star weekend beginning subsequent season, drew 14.8 million viewers for “SNL 50”—202% greater than its typical viewership this season.
The NBA’s new format was a contentious topic throughout Sunday’s tournament. Whereas the gamers competed within the video games greater than they’ve in recent times, Draymond Inexperienced rated the brand new format a “zero” out of 10.
FOS reported Sunday that there are already discussions of potential changes to All-Star weekend, together with the addition of a one-on-one match—and lots of large names have publicly expressed curiosity in taking part.
NBA All-Star Saturday Night time additionally fell within the scores, averaging 3.4 million viewers, the least-watched iteration of the occasion. Final yr’s occasion drew 4.57 million viewers, carried by the three-point problem between Sabrina Ionescu and Steph Curry.
Nonetheless, simply days earlier than All-Star Saturday Night time, The Athletic reported that the event would not continue this year. The league initially envisioned a revamped model of the shootout that featured Klay Thompson and Caitlin Clark, however the WNBA star declined to participate this year.
The NBA’s Saturday Night time contests have been overshadowed by the NHL’s 4-Nations Face-Off match between the U.S. and Canada, which drew 4.4 million viewers on ABC.
The spotlight of the NBA’s Saturday showcase was Mac McClung’s Slam Dunk Contest efficiency. McClung secured his file third title in a row by performing 4 dunks that obtained excellent scores—cementing his legacy as one of many biggest dunkers of all time. The Magic guard has earned $310,000 in the last three years from winning the contest, practically 3 times as a lot because the assured cash he’s obtained within the NBA, per Spotrac.
Nonetheless, regardless of McClung’s efficiency—and a worthy runner-up end from Stephon Fort—the shortage of star energy actually factored into the record-low scores.