Hungry Customers Flip Into 'Squid Sport' Contestants in New Simply Eat Spot – DesignRush

Every month we consider and acknowledge award-winning designs in these industries.
Browse one of the best designs by class:
On-line meals supply service Simply Eats is teaming up with “Squid Sport 2” for a 360 marketing campaign impressed by the favored Netflix franchise. 
Created and produced with company companion Dept, the most recent initiative is marked by a spot titled “The Subsequent Sport Is Served” that turns hungry Simply Eaters into Squid Sport contestants, enjoying a recreation of “purple mild inexperienced mild.” 
With visible and audio nods to the present, the brand new advert is bound to be a delight amongst followers of the Korean thriller, positioning Simply Eat as the proper meals supply companion to accommodate cravings whereas watching Squid Sport 2. 
Notably, the spot additionally included a call-to-action (CTA) that invitations hungry eaters from the UK and Eire to a microsite the place they will play the Squid Video games-inspired “ELIMINATE” to win a $10,000 money prize. 
To play, prospects should merely order from Simply Eat and end their meal with out getting caught by the animatronic Younger-hee.
Gamers caught chewing, slurping, or snacking by the facial detection and movement monitoring system will probably be eradicated, whereas those that get away with it have a better likelihood of profitable. 
A post shared by Peggy Gou 구 (@peggygou_)

Past the sport, the 360 marketing campaign additionally included a Squid Video games-inspired Simply Eat menu that UK customers can entry by the app, in addition to a “Squid Sport: The Rave” occasion headlined by DJ Peggy Gou. 
By leaping on the hype prepare of certainly one of Netflix’s most anticipated exhibits, Simply Eat’s brand marketing strategy not solely brings consciousness to the service, but additionally encourages everybody to check out the particular themed menu and order Simply Eat takeout as they get pleasure from the brand new season. 
This newest initiative exhibits how working with expert ad agencies may also help manufacturers craft campaigns that mix cultural moments with their distinctive id.
The 30-second spot begins with a bunch of Pink Guards on their bikes accompanying a Simply Eat supply rider. 
A girl is then seen in her kitchen, enjoying a recreation of “purple mild, inexperienced mild” with Younger-hee as she eats her takeout noodles. 
A post shared by Just Eat (@justeatuk)

As quickly as the enormous doll turns its head, the lady freezes, ensuring she would not get caught. 
Different Simply Eaters are then seen enjoying the identical recreation: one man saves his pal from getting caught mid-air as they combat for the final slice of pizza. 
It’s then revealed that each Simply Eat buyer is being surveilled by the mastermind, In-ho, behind the scenes. 
The spot ends with the CTA “Order. Play. Win.” encouraging everybody to go to the microsite for an opportunity to win a money prize. 
Beforehand, Domino’s launched its own campaign in partnership with Squid Sport 2. 

source