7-Eleven, Tetris Workforce Up With Slurpee-Formed Sport Console – ASI Central

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Strategy Might 06, 2024
To have fun the fortieth anniversary of the traditional online game, the comfort chain is releasing a line of co-branded attire and a Tetris gaming console formed like the enduring Slurpee drink.
By  Elena Hubert
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There’s nothing puzzling about an icy-cold Slurpee, apart from 7-Eleven’s newest collaboration: a co-branded Tetris gadget.
The comfort retailer chain partnered with The Tetris Firm to have fun the favored online game’s 40^th anniversary with a limited-edition console and line of co-branded merch launched Wednesday, Might 1.

To have fun the 40^th anniversary of the favored online game, 7-Eleven is providing a limited-edition Tetris console formed like a Slurpee.
“We all know our clients are passionate gaming fans who additionally recognize a wholesome dose of nostalgia – making this collaboration with Tetris an ideal match,” stated Marissa Jarratt, 7-Eleven chief advertising and marketing and sustainability officer. “We’re excited to carry followers of those iconic manufacturers a singular, one-of-a-kind solution to play the traditional arcade sport they love.”
Clients have an opportunity to win one in every of 20,000 Tetris gadgets by buying sure merchandise by way of 7-Eleven’s loyalty program, according to a press release. Loyalty program members can earn seven extra entries by shopping for a Slurpee, Huge Gulp, Huge Chew sizzling canine or Pink Bull.
The gaming consoles, which have been designed and manufactured by California-based firm My Arcade, resemble a rainbow-colored Slurpee cup stuffed with the drink. A Tetris display and controls are lower into the Slurpee’s facet, making the merchandise absolutely interactive.
“This collaboration celebrates our spirit of innovation and delivers followers a brand new, enjoyable solution to expertise Tetris,” stated Maya Rogers, CEO of Tetris.
The partnership additionally features a assortment of co-branded T-shirts, dad hats, tote baggage, crewnecks, hoodies and stickers. The phrase “Stacking and Snacking,” alluding to the premise of each the sport and the chain, is often featured on the merch – alongside Eighties-themed graphics of puzzle items, Huge Gulps, pizza slices and Slurpees.

Co-branded crewneck sweatshirts and hoodies are common gadgets.
Sans just a few black-and-white choices, the merch options multicolored designs on black or grey backgrounds. Costs vary from $4 to $60 at 7-Eleven’s on-line retailer, 7Collection.
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