Wordle!, an old mobile game with the same name as the viral online game Wordle, has been bought by mobile marketing firm and game maker AppLovin in an undisclosed deal. TechCrunch reports: While you may have now heard of the popular online game Wordle, later bought by The NYT, you may have missed the story earlier this year about how a mobile game of the same name was blowing up on the App Store. [Developer Steven Cravotta] said he had been surprised to find a game he created as a teenager five years ago suddenly being downloaded 40,000 times per day, up from just 10 downloads per day the month before, The WSJ had reported at the time. As it turned out, iPhone users had gone to the App Store in search of the Wordle game everyone was talking about and had been downloading Cravotta’s game by mistake.
Cravotta’s Wordle! game was similar to the online version that everyone was playing. He said he had created it as a teen because he wanted to make something that would challenge people’s minds and be a great game for kids. But the app never took off. Cravotta promoted it for around half a year, he says, before deciding to move on to other things. “It just sat in my developer account for the longest time getting maybe one to two downloads a day for six years … until all this craziness happened,” Cravotta tells TechCrunch.
The mobile game monetized through paid advertisements and in-app purchases. While Cravotta could have tweaked the game to make even more money to capitalize on the surge of users, he left it untouched. “I just kind of let it run and do its thing,” he says. According to data from Sensor Tower, the mobile game was downloaded approximately 18.9 million times. The vast majority of the installs (more than 99.6%) arrived after the web game went viral — with downloads spiking on Jan. 12, 2022. From Feb. 12, 2022 onward, the game has seen 13.7 million downloads — or about 72% of its lifetime installs since its April 2016 launch, the firm said. Today, the iOS game is still the No. 19 mobile game in the U.S. by average monthly active users as of the first quarter, right behind bigger titles like Among Us and just ahead of notable games like Minecraft and PUBG Mobile.
