Adidas Originals x Ready Player Me Launch Unique Avatar Creation Platform

Adidas Originals together with Ready Player Me launches Ozworld — the world’s first personality-based AI-generated avatar creation platform. The creation of the platform celebrates the arrival of the brand’s latest Ozworld collection.

Create Avatars Based on Your Personality Through The Adidas Platform

The online Ozworld experience lets users create their unique digital selves. The platform champions the essence of individual personalities rather than physical appearances.

In order to build an avatar, users will answer a series of questions. This includes picking their favorite Ozworld footwear silhouette. Once this information has been shared, the platform will translate the input into a unique digital avatar based on the answers.

After generating their characters, users can then experiment by animating their avatars. Moreover, they can also digitally try on and purchase sneakers from the collection. Meanwhile, every user will be able to download their Ozworld alter ego. They can use it as stickers and GIFs across their social media accounts.

Additionally, users can use the online avatar across the web exclusively with Ready Player Me — a cross-app avatar platform for the metaverse. This will allow the users to explore virtual worlds using their Ozworld avatar across over 1500 apps and games.

The online Ozworld experience launches to the public on April 8th. Meanwhile, adiClub Members and Adidas NFT holders will receive early access via a unique URL. They can access the first installment of avatars will arrive on April 28th across the metaverse.

Adidas has been consistent in its business pursuit on the web3. Since its NFT launch, it has continued to collaborate with other brands in the NFT space. The Ozworld platform launch is its next bold step as it aims to create a truly open and optimistic Metaverse for all.