FOR IMMEDIATE RELEASE
Sunday, January 14th, 2024
Recreation Reaches Almost 28 Million Viewers, with Common Viewers Peaking at Almost 25 Million Viewers From 9:15-9:30 p.m. ET
Dolphins-Chiefs Averages 23 Million Viewers – Most Streamed Occasion in U.S. Historical past & Topping Final 12 months’s Saturday Primetime AFC Wild Card Recreation by 6%
Peacock Registers Greatest Day in its Historical past Pushed by NFL Wild Card Unique and Leisure Programming
Browns-Texans is Most-Watched Saturday NFL Wild Card Recreation on NBC since 2014
STAMFORD, Conn. – Jan. 14, 2024 – It was a historic night time for the Web, Peacock and the NFL. Within the fourth-coldest NFL sport ever, two-time Tremendous Bowl MVP Patrick Mahomes led the Kansas Metropolis Chiefs to a 26-7 win over the Miami Dolphins in entrance of greater than 71,000 spirited followers. It was the NFL’s first-ever solely dwell streamed playoff sport…the Peacock Unique AFC Wild Card Recreation.
Viewers flocked to Peacock, setting information for the most-streamed dwell occasion in U.S. historical past and driving the Web to its largest U.S. utilization ever on a single day and the largest Web occasion ever, consuming 30 % of Web site visitors in the course of the sport.
Among the many milestones and metrics:
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- Dolphins-Chiefs peaked at a mean of 24.6 million viewers within the second quarter from 9:15-9:30 p.m. ET, based on Nielsen customized quick nationwide information (contains out-of-home viewership).
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- The Peacock Unique AFC Wild Card ranks because the most-streamed occasion ever within the U.S. with a mean viewers (AMA) of roughly 23.0 million viewers throughout Peacock, NBC stations in Miami and Kansas Metropolis, and on cellular with NFL+, based on Nielsen customized quick nationwide information. Viewership for Dolphins-Chiefs (8:11-11:01 p.m. ET) is up 6% from final 12 months’s primetime AFC Wild Card Recreation (21.8 million TAD on NBC, Peacock, NBC Sports activities Digital, NFL Digital).
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- As well as, based on a mixture of preliminary first occasion and Nielsen information throughout each platform, the Peacock Unique AFC Wild Card averaged 3 million viewers throughout Peacock, NBC stations in Miami and Kansas Metropolis, and NFL+.
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- With blockbuster programming throughout sports activities and leisure, Peacock delivered its largest single day ever in viewers utilization, engagement and time spent, with a report 16.3 million concurrent units.
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- NBC Sports activities’ Saturday afternoon presentation of the Browns-Texans AFC Wild Card Recreation averaged 29.0 million viewers throughout NBC, Peacock, NBC Sports activities Digital, NFL Digital and Telemundo – rating because the most-watched Saturday NFL Wild Card sport on NBC since 2014. Led by Peacock, Browns-Texans delivered a digital Common Minute Viewers of three.1 million viewers — NBC Sports activities’ largest streaming simulcast of an NFL sport, excluding Tremendous Bowl LVI.
“From NBC Sports activities and Peacock to the Comcast workforce, our total firm labored seamlessly to plan for this sport and executed flawlessly to ship a streaming expertise with the NFL on a scale that’s by no means been performed earlier than. It’s a really proud second,” mentioned Brian Roberts, Chairman and CEO of Comcast Company.
“We couldn’t be prouder of our partnership with Peacock and are thrilled with the outcomes of the first-ever solely dwell streamed NFL playoff sport,” mentioned NFL Commissioner Roger Goodell. “To finest serve our followers, we have to guarantee video games can be found to them as their viewing habits change and this contains digital distribution as we proceed to assist form the way forward for the sports activities and leisure trade.”
Dolphins-Chiefs delivered a forty five.1/74 on KSHB (NBC Kansas Metropolis) and a 14.5/41 native ranking/share on WTVJ (NBC Miami).
Viewership figures are primarily based upon customized quick nationwide dwell + similar day information from Nielsen. Official nationwide information for the Peacock Unique AFC Wild Card might be obtainable on Friday.
About Comcast Company
Comcast Company (Nasdaq: CMCSA) is a worldwide media and expertise firm. From the connectivity and platforms we offer, to the content material and experiences we create, our companies attain a whole lot of tens of millions of shoppers, viewers, and friends worldwide. We ship world-class broadband, wi-fi, and video by means of Xfinity, Comcast Enterprise, and Sky; produce, distribute, and stream main leisure, sports activities, and information by means of manufacturers together with NBC, Telemundo, Common, Peacock, and Sky; and convey unbelievable theme parks and sights to life by means of Common Locations & Experiences.
About Peacock
Peacock is NBCUniversal’s streaming service offering audiences a singular, unmatched content material vacation spot. As one of the crucial full streaming merchandise available on the market, Peacock gives unique breakout authentic collection; greater than 8,000 hours of dwell sports activities and leisure programming; hit motion pictures proper after theaters from Common Footage, Focus Options, DreamWorks Animation and Illumination; next-day entry to all new exhibits from NBC and Bravo; fan-favorite library content material; each day dwell information; in addition to dwell channels from manufacturers together with Hallmark and WWE. Constructed on the muse of NBCUniversal with a spirit that’s all Peacock, the platform delivers for its audiences with modern expertise, artistic partnerships, and leisure that’s actually entertaining.
—PEACOCK EXCLUSIVE AFC WILD CARD—
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