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The Sandbox founders announce $1 million Hollywood Hills movie marketing campaign

October 1, 2026
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The Sandbox co-founders Arthur Madrid and Sébastien Borget have introduced a financing marketing campaign for Hollywood Hills, a cosmic horror movie combining viewers funding and participation with digital collectibles, an interactive thriller and a real-world Hollywood tour.

The marketing campaign will formally launch for funds on eighth October and run till thirty first December 2026. It goals to lift $1 million, with a minimal funding of $200. The providing lists a minimal funding goal of $75,000 and a most of $5 million.

Madrid and Borget are lead buyers and companions within the manufacturing, whereas The Sandbox will help advertising and neighborhood improvement. The movie was first introduced on the Cannes Movie Pageant in 2024.

Written and directed by Benjamin Rozovas, Hollywood Hills follows a celebrity-death tour by means of Los Angeles over a single night time. As a dying star hangs above town, the bus leaves its route and enters an underworld related to Hollywood’s buried historical past.

Principal pictures is scheduled for the third quarter of 2027 in Spain, with launch focused for 2028.

In accordance with the announcement, the providing provides buyers contractual rights to share within the movie’s income. The proposed association prioritizes reimbursement of 120% of their funding, after which remaining proceeds are divided equally between buyers and producers. Funds rely upon accessible proceeds; the association doesn’t assure buyers a return.

Alongside the financing marketing campaign, the undertaking introduces Hollywood Hills Villas, a group of three,000 digital artworks illustrated by Steve Scott. The primary 1,000 buyers will obtain Villas, which symbolize homes inside the movie’s fictional world.

Every comprises clues to its mythology, with Uncommon and Legendary Villas holding items of the central thriller. An investigation begins within the marketing campaign video and continues by means of the gathering and a Discord neighborhood known as the Black Hearth Archive. A Villa related to fixing the primary puzzle may seem onscreen.

The announcement describes Villas as funding perks, separate from the monetary safety. It doesn’t establish a blockchain or specify whether or not the gathering might be issued as NFTs.

“The Villas usually are not merely collectibles. They’re items of proof, carrying clues that invite individuals to research, type theories and turn into a part of the mythology,” Borget stated.

The manufacturing can also be partnering with Los Angeles operator Grave Line Excursions to launch a Lifeless & Well-known bus tour in October. Buyers will obtain entry to the primary rides, with plans to open the expertise to the general public across the movie’s launch.

The tour will go to places related to movie star deaths, together with Ramon Novarro, Peg Entwistle and Dorothy Stratten, following the route traveled by the movie’s characters. The organizers say experiences on the bus will contribute to the undertaking’s lore.

Discover out extra on the movie’s web site.



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