The NBA's Christmas Day brand campaign 'The Gift of Game' celebrates the timeless tradition and captures the magic of holiday hoops.
NBA.com
On Christmas Day, we\u2019re giving you the best gift \u2026 the gift of GAME. With 5 marquee matchups to fuel the festivities, it\u2019s the gift that just keeps on giving.
The NBA debuted Monday its Christmas Day brand campaign: \u201cThe Gift of Game.\u201d It celebrates the timeless tradition and captures the magic of holiday hoops. \u201cThe Gift of Game\u201d is now streaming across all @NBA platforms and on the NBA App. Read the full transcript below.
\u2018Twas the night before NBA on Christmas Day when all through the house, a family of fans would soon discover many players stirring and running about.<\/em>\u00a0<\/em>
Because beneath the stockings hung by the chimney with care, a basketball game had begun, and St. Nick (in his Nike Kobe 6 Reverse Grinches) had indeed been there.<\/em>\u00a0<\/em>
Our family was nestled all snug in their beds, while visions of 3-pointers danced in their heads,<\/em>\u00a0<\/em>
When down the stairs arose such fanfare and clatter, they sprang from their beds to see what was the matter. <\/em>\u00a0<\/em>
What to their wondering eyes should appear, but a miniature hoop and ten toys in NBA gear.\u00a0 <\/em>\u00a0<\/em>
With a tomahawk dunk so spectacular and insane they knew in a moment it must be King James.<\/em>
Tatum hit a three with the flick of his wrist, and Jalen Brunson brought his gift with another assist.<\/em>
They whistled and shouted at Joel\u2019s celebration, and Giannis, Luka and Joker\u2019s toy recreations<\/em>\u00a0<\/em>
When the game had concluded they returned to their boxes out of sight,<\/em>\u00a0<\/em>
Exclaiming Merry Christmas to all, and from Steph Curry \u201cnight, night!\u201d<\/em>
KD and Luka are pulling up on Christmas Day in style this season. The Suns and Mavericks will put a bow on NBA Christmas Day games this year at 10:30 PM ET. Catch the game on ESPN!
In additional vignettes, the family looks on with joy as Curry challenges Jokic to a game of Ho-Ho-Horse<\/a>, which The Joker takes a little too literally. \u00a0Meanwhile, Luka and KD compare kicks<\/a>, sizing up the Nike KD16 Ms. Wanda and the Jordan Brand Luka 2 \u2018Field Trip,\u2019 only to discover they\u2019ve been outshined by grandpa, wearing the Nike Kobe 6 Protro \u2018Reverse Grinch,\u2019 secured before its public release on Dec. 15.
The cast of toys includes NBA action figures of Giannis Antetokounmpo, Jimmy Butler, Jalen Brunson, Steph Curry, Anthony Davis, Luka Don\u010di\u0107, Kevin Durant, Joel Embiid, LeBron James, Nikola Joki\u0107 and Jayson Tatum.
The new campaign was produced in collaboration with Translation, directed by Dave Scanlon with live-action and animation by Passion Pictures.
Another slate of Christmas Day games are coming down the stretch. Nikola Jokic and Stephen Curry are going head-to-head at 2:30 ET on Dec. 25. Tune in on ABC and ESPN!
The NBA will feature five games on Christmas Day (Dec. 25), with all matchups televised on ABC\/ESPN for the 16th straight year. The Bucks face the Knicks to tip off the 76th edition of NBA on Christmas Day (noon ET, ESPN<\/a><\/strong>).
The next matchup features two of the most recent recipients of the Larry O\u2019Brien Trophy as the 2022 champion Warriors visit the 2023 champion Nuggets (2:30 ET, ABC\/ESPN<\/a><\/strong>).
Then in primetime, longtime rivals Lakers & Celtics meet on Christmas Day for the first time in 15 years (5 ET, ABC\/ESPN<\/a><\/strong>).
The Christmas Day schedule concludes with the 76ers taking on the Heat in Miami (8 ET, ESPN<\/a><\/strong>) and caps off with the Mavericks playing the Suns in Phoenix (10:30 ET, ESPN<\/a><\/strong>).
Star power, playoff rematches and a classic rivalry highlight the 2023 Christmas Day schedule.<\/span>
The inaugural All-Tournament Team, selected by a panel of media members, is based off performances throughout the Tournament. <\/span>
Minnesota stays hot to rise to the top while the Lakers and Pacers climb into the Top 10.<\/span>
LeBron caps off the Lakers' perfect run through the In-Season Tournament with 24 points and 11 rebounds in the NBA Cup-clinching win.<\/span>
Star power, playoff rematches and a classic rivalry highlight the 2023 Christmas Day schedule.<\/span>
The inaugural All-Tournament Team, selected by a panel of media members, is based off performances throughout the Tournament. <\/span>
Minnesota stays hot to rise to the top while the Lakers and Pacers climb into the Top 10.<\/span>
LeBron caps off the Lakers' perfect run through the In-Season Tournament with 24 points and 11 rebounds in the NBA Cup-clinching win.<\/span>
RotoWire discusses the best players to start at each position heading into Week 8 of the fantasy basketball season.<\/span>
The NBA's leading offensive rebounder will be evaluated to return in 8-10 weeks.<\/span>
FantasyPros breaks down the top DraftKings and FanDuel daily fantasy players for the NBA's 13-game slate on Monday. <\/span>
The inaugural All-Tournament Team, selected by a panel of media members, is based off performances throughout the Tournament. <\/span>
Minnesota stays hot to rise to the top while the Lakers and Pacers climb into the Top 10.<\/span>
Before a 13-game night, catch up on the top stories from the first seven weeks of the 2023-24 season. <\/span>
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