The 30-second spot encourages responsible betting in sports and premieres on Nov. 21.
Official release
Buzzer beaters, incredible saves, home run robberies there are no sure things in the world of sports. So if you bet, bet responsibly, because anything can happen.
NEW YORK <\/strong>—\u00a0The National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL) today announced the release of \u201cNever Know What\u2019s Next,\u201d a 30-second spot that encourages responsible betting in sports.\u00a0 The spot, with support from sportsbook operators DraftKings, Fanatics Sportsbook, FanDuel, PENN Entertainment, operator of ESPN BET, and the National Council on Problem Gambling reminds fans who bet to do so responsibly and always set a limit. \u00a0\u201cNever Know What\u2019s Next\u201d premieres on linear on Nov. 21 during the NBA\u2019s In-Season Tournament Cleveland Cavaliers vs Philadelphia 76ers game on TNT at 7:30 p.m. ET and on @NBA, @MLB and @NHL social platforms. \u00a0You can watch \u201cNever Know What\u2019s Next\u201d here<\/a>.
At the heart of this campaign is an educational message reminding bettors that betting is a form of entertainment and should be done so responsibly.\u00a0 This campaign seeks to inform bettors, with the critical message that there are no \u201clocks\u201d and no \u201ceasy money\u201d in sports betting.\u00a0 The spot features live game action from the NBA, MLB, and NHL to demonstrate the inherent unpredictability of sports.\u00a0 Whether it\u2019s a game winning shot from beyond half court, a game changing save on the ice or a walk-off home run, the campaign reminds fans that every play, every shot, every swing is unpredictable.\u00a0 The campaign directs fans to https:\/\/responsibleplay.org\/<\/a>, the National Council on Problem Gambling\u2019s digital destination that provides resources for fans to learn more about responsible gaming.\u00a0 The three leagues have taken a multifaceted approach to legal sports betting and continue to communicate responsible gaming messages to fans.
\u201cWorking with our fellow sports leagues, gaming operator partners, and responsible gaming partners gives added weight \u2013 particularly for young bettors \u2013 to this shared priority of making an impact on responsible gaming education across the United States,\u201d said Scott Kaufman-Ross, NBA Senior Vice President Head of Gaming & New Business Ventures.\u202f \u201cEnsuring fans are aware of the inherent risk if they choose to bet and correcting the misconception that betting on sports is a good way to make money are integral to the NBA\u2019s approach to legal sports betting.\u201d
\u201cWe\u2019re incredibly proud to be a part of this important campaign alongside the NBA, NHL and our operator partners,\u201d said Casey Brett, MLB Senior Vice President, Business Development.\u00a0 \u201cIt\u2019s paramount that when our fans bet, they know how to do so responsibly \u2013 and this initiative is just one small but important part of our continued commitment to ensuring sports betting stays safe for all who choose to wager.
\u201cThis campaign continues our ongoing commitment to educating fans about the importance of responsible betting,\u201d said Keith Wachtel, NHL Chief Business Officer.\u00a0 \u201cWith more fans than ever having the opportunity to legally bet in their home states, it is imperative that we work with our media and sportsbook partners, as well as with our friends at the NBA and MLB, to inform and emphasize the risks and encourage the importance of setting limits and betting responsibly, especially among our growing fanbase in the younger demographic.\u201d
The series tells the stories of 5 NBA Academy Africa prospects from Angola, Egypt, Nigeria, Senegal and South Sudan. <\/span>
Breaking down the latest results and what to know as Group Play continues Tuesday and Friday.<\/span>
As losing streak hits 8 games, young Spurs embrace learning experiences and the road ahead.<\/span>
Adam Silver covers Black ownership, expansion & more in a moderated discussion as part of the Associated Press Sports Editors convention<\/span>
The series tells the stories of 5 NBA Academy Africa prospects from Angola, Egypt, Nigeria, Senegal and South Sudan. <\/span>
Breaking down the latest results and what to know as Group Play continues Tuesday and Friday.<\/span>
As losing streak hits 8 games, young Spurs embrace learning experiences and the road ahead.<\/span>
Adam Silver covers Black ownership, expansion & more in a moderated discussion as part of the Associated Press Sports Editors convention<\/span>
FantasyPros breaks down the top DraftKings and FanDuel daily fantasy players for Tuesday's five-game NBA slate.<\/span>
NBA and Nike team up to deliver a first-of-its-kind joint membership night for Nike x NBA ID Members.<\/span>
Breaking down the latest results and what to know as Group Play continues Tuesday and Friday.<\/span>
The series tells the stories of 5 NBA Academy Africa prospects from Angola, Egypt, Nigeria, Senegal and South Sudan. <\/span>
Kings James stands five points away from 39,000 as the Lakers look to become the first undefeated team in In-Season Tournament Group Play. <\/span>
Denver's star big man and its coach were both ejected in the first half for arguing calls in a 107-103 win on the road.<\/span>
If you are having difficulty accessing any content on this website, please visit our Accessibility page.<\/a>
NBA.com is part of Warner Media, LLC\u2019s Turner Sports & Entertainment Digital Network<\/p>\n