Our ninth annual Roblox Developers Conference (RDC) kicked off today at the Fort Mason Center in San Francisco. Every year, this event brings the most innovative creators from across our global community together to connect with one another and learn about our newest features and products. This year, we shared how we plan to achieve our vision of reimagining how people come together.<\/span><\/p>\n As of the quarter ending June 2023, 65.5 million users spend an average of 2.3 hours every day on Roblox. As the platform has grown, the community is more excited than ever about connecting, building, and communicating. The innovations we shared at RDC fall under the four principles we\u2019ve established to help us realize our vision. We\u2019ll talk through each of these principles below:\u00a0\u00a0<\/span><\/p>\n Roblox is <\/span>a<\/span> global immersive platform for connection and communication.<\/span> We are making it easier to create personalized and expressive avatars as we evolve and introduce new ways to communicate on Roblox. These unique avatars help people fully connect with others in our immersive 3D experiences. Avatars represent a user\u2019s identity, so an avatar\u2019s look can change as often as the user likes\u2014more than 10 million of our daily active users updated their avatars <\/span>every day<\/b> in 2022.\u00a0<\/span> At RDC we unveiled new tools we\u2019ll be rolling out throughout the year to make it as seamless as possible to create and publish avatars from anywhere:\u00a0<\/span><\/p>\n We\u2019ll also continue expanding on the ability to express emotion through avatars, going beyond facial expressions to hand gestures and upper body movements, and new machine learning (ML) techniques that enable more realistic avatar movement. In the near future, a person\u2019s avatar will mirror their exact facial expressions, right down to the same blink rate. All of this is important to enable people to have emotional connections in these immersive experiences in the same way we do outside of them. We\u2019re so excited to see what our creators build with these new capabilities.\u00a0<\/span><\/p>\n People already use Roblox to connect and communicate with friends via text chat and, for those over the age of 13 in the U.S., via chat with voice. Last month, we also shared the ability for those over age 13 to <\/span>animate their avatar with facial animation<\/span>, using the camera on their device. At RDC, we announced Roblox Connect, a new way for friends to call each other as their avatars\u2014together in a shared experience.\u00a0<\/span> Launching later this year, Connect will enable people to call a friend from their Roblox friends list using their real name and facial expressions\u2014conveying nuance with their own body language\u2014and be transported to a shared immersive space on Roblox for their conversation, sitting together by a campfire or standing beside a waterfall. Behind the scenes, we\u2019re essentially packaging a Hollywood-style motion capture studio into something that runs on a mobile phone or laptop\u2014without the need for equipment or motion-tracking dots. The device\u2019s camera is all that\u2019s needed to capture motion and translate it in real time.<\/span><\/p>\n We will open source Roblox Connect and have built it only using public platform APIs. By providing Roblox Connect directly to our millions of creators, we unleash their collective genius to develop new communications experiences. While we cannot possibly imagine all the ways our creators will use this technology, here are two examples of the potential power of this new functionality:<\/span><\/p>\n Roblox is one of the largest immersive platforms available anywhere. As devices evolve and new versions become available, we want to provide everyone on Roblox with the best experience possible for their device. Creators can publish experiences once and immediately get them into the hands of a global audience across all of the platforms we support.\u00a0<\/span><\/p>\n We\u2019ve opened up access for developers to start creating experiences for <\/span>Roblox on Meta Quest<\/span> and have seen a tremendous response. In the first five days, we saw more than 1 million downloads of the open beta. At RDC, we shared that Roblox will be widely available to people on Meta Quest later this month. We also announced that we will be upgrading the Roblox Xbox app, enabling a new look, frequent updates (with access to the latest features), improved content recommendations, and an improved user experience.<\/span><\/p>\n And, at long last, we announced that next month, millions of Playstation console owners will be able to access the full catalog of Roblox experiences. Getting our developers\u2019 experiences onto these two amazing platforms is a significant step toward making Roblox available on all of the most popular devices. And we\u2019re not stopping there!\u00a0<\/span><\/p>\n In addition to the suite of tools and services we already offer to support our creators, we\u2019re sharing new ways for creators to earn on Roblox. As we shared in our <\/span>vision for the Roblox economy<\/span>, we support one of the world\u2019s largest virtual economies. In the 12 months ended June 2023, Roblox developers have earned $680 million. In the span of a couple of years, we have also diversified and introduced <\/span>new ways<\/span> to allow more creators to earn.\u00a0<\/span><\/p>\n At RDC, we announced Assistant, a conversational AI that makes creation on Roblox more accessible and empowers advanced creators to build richer, more engaging experiences faster. Assistant will be available in Roblox Studio and Creator Hub later this year, and within experiences sometime next year to help creators learn, code, and build more effectively. Working with Assistant will be collaborative and iterative, so creators can provide feedback and Assistant will work to provide the best solution. This new generation of AI-powered tools will amplify the ability of all creators to bring their ideas to life.\u00a0<\/span><\/p>\n Assistant builds on the existing use of generative AI on Roblox, which simultaneously lowers the barrier to entry for new or less experienced creators, and enables more established creators to automate tedious, repetitive tasks and quickly scale their work. In both cases, this unlocks new creative opportunities so we all benefit from a more diverse set of ideas, and bigger, more ambitious projects being shared on the platform. Earlier this year, we released <\/span>Code Assist<\/span> and <\/span>Material Generator<\/span> into beta and we\u2019ve already seen great success with both tools. Since releasing Code Assist, we\u2019ve seen the amount of code generated double compared to our previous autocomplete solution. Creators using the beta for Material Generator, which enables them to generate material variants with text prompts, increased their use of physics-based rendering (PBR) material variations by more than 50 percent compared to creators not using the beta.\u00a0<\/span><\/p>\n At RDC, we shared with creators key enhancements that will improve their ability to earn on Roblox. First, we shared that we\u2019ll soon launch a way for creators to offer subscriptions within their experiences and the freedom to choose which features or offerings they make available as a subscription model. For instance, a creator could offer a subscription for a digital \u201ctrunk club\u201d where subscribers regularly receive curated outfits, or a members-only fan club.\u00a0<\/span><\/p>\n As a step toward making it possible for anyone on Roblox to participate in our economy, later this month, we are inviting anyone that is ID-verified and has <\/span>Premium<\/span> to create 3D items for our Marketplace. <\/span>We care about creating a Marketplace with content people love and where creativity is protected. That\u2019s why, as we open up our Marketplace this year, we are implementing safeguards in addition to ID verification that bring more accountability to creators. We are also developing easier ways for creators to detect duplicates of their items and more easily report, manage, and track IP claims. <\/span>These tools are in development now<\/span> and we\u2019ll share details as they become available.<\/span><\/p>\n We are also evolving our Marketplace so that by next year, there will be two predominant types of items: those that are fixed in quantity (Limiteds) and those that have a flexible quantity, both with costs per unit to publish. Grounded in real-world economics, these systems are intended to help creators sustainably earn income. We launched Limiteds in April and through June 2023, we\u2019ve seen strong traction, with 77 percent of Limiteds selling out and 80 percent of items reselling for more than the original price.<\/span><\/p>\n At last year\u2019s RDC, we announced our plan to launch Immersive Ads, which we did this year. And while this was a year of learning, we are already seeing early signs of creators\u2014especially our mid- to long-tail creators\u2014earning up to 20 percent from Immersive Ads. Brands are also seeing the impact of these ads as a way to reach their communities more effectively. For example, H&M\u2019s portal ads drove an 11 percent increase in the number of people joining its experience, with 97 percent of those people joining the experience for the first time. More than 11,000 people organically joined a friend who had teleported into the H&M experience through an Immersive Ad.\u00a0<\/span><\/p>\n And we have heard loud and clear the feedback from our community about Creator Marketplace fees. Next year, we plan to update our Creator Marketplace fees to enable asset and tool creators to <\/span>keep 100 percent <\/b>of the proceeds from the sale of their items in Studio or Creator Hub\u2014excluding tax and payment processing fees. Also coming next year is the ability for developers to sell models in addition to plugins, and a change to buy and sell assets in U.S. dollars instead of Robux, thus eliminating any Roblox platform fees. We\u2019re starting small, but our hope is to build a vibrant economy of creator-to-creator exchanges. We want to help creators of all sizes diversify the ways they can earn, and pass on cost efficiencies in the form of savings or higher payouts where we can.<\/span><\/p>\n Safety has always been in our DNA. It is the foundation upon which civility is built. We invest in technology and workflows to maintain <\/span>a safe, civil, and welcoming platform<\/span> for everyone in order to empower people to build communities that are fair, respectful, and helpful. As we introduce new communication mediums and invite more people to create, scaling our moderation tools is critical.\u00a0<\/span><\/p>\n At RDC, we shared new tools that will help maintain a safe environment as we roll out new features. We\u2019ve built an ML architecture that detects policy-violating voice communication. This model is the first of its kind deployed at scale, where the AI is directly evaluating voice content and expression, rather than first translating voice to text and then classifying that text. The English-language moderation model will be released shortly, with four additional languages to follow.<\/span><\/p>\n Fostering civility is a joint effort between Roblox and our creator community. We empower creators of experiences by providing the policies, tools, and insights to define what civility means for their community. By empowering creators, we enable them to incorporate context, such as what\u2019s appropriate for their audience. Today, developers can use the <\/span>IsVerified<\/span> API to better manage access to features within their experiences based on a person\u2019s account verification level. This can be used to grant access to specific parts of the experience or help them better manage in-experience moderation. Later this year, developer-configured text filters will provide developers with tools to decide what type of text is appropriate for their community and experience. This work is just part of our ongoing investment in the technology and workflows that create safe, civil, and thriving communities for everyone.\u00a0<\/span><\/p>\n1: Evolving our Platform for 3D Immersive Communication and Connection\u00a0<\/span><\/h2>\n
<\/span><\/p>\n![\"Five](\"https:\/\/blog.roblox.com\/wp-content\/uploads\/2023\/09\/RBLX_RDC_Avatars_Blog.png\"){kind=avatar}
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![\"Dave](\"https:\/\/blog.roblox.com\/wp-content\/uploads\/2023\/09\/RBLX_RDC_P2A_Still_2.png\")
<\/p>\nSharing New Ways to Communicate<\/span><\/h3>\n
<\/span><\/p>\n![\"Connect](\"https:\/\/blog.roblox.com\/wp-content\/uploads\/2023\/09\/Connect-flow.png\")
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2: Coming Together in Exceptional Experiences From Anywhere Across More Devices<\/span><\/h2>\n
![\"Playstation,](\"https:\/\/blog.roblox.com\/wp-content\/uploads\/2023\/09\/RBLX_RDC_Devices_Logo.png\"){kind=logo}
<\/p>\n3: Growing a Vibrant Virtual Economy With More Ways to Earn\u00a0<\/span><\/h2>\n
Leveraging Generative AI<\/span><\/h3>\n
Economic Opportunities for Creators<\/span><\/h3>\n
4: Working Together to Foster Civility, Built on a Foundation of Safety\u00a0<\/span><\/h2>\n
But this is not the end\u2026<\/span><\/h3>\n