{"id":74258,"date":"2023-09-04T04:36:06","date_gmt":"2023-09-04T03:36:06","guid":{"rendered":"https:\/\/pley2win.com\/metaverse\/cupras-darkrebel-concept-car-from-metaverse-unveiling-to-real-world-design\/"},"modified":"2023-09-04T04:36:06","modified_gmt":"2023-09-04T03:36:06","slug":"cupras-darkrebel-concept-car-from-metaverse-unveiling-to-real-world-design","status":"publish","type":"post","link":"https:\/\/pley2win.com\/?p=74258","title":{"rendered":"Cupra\u2019s DarkRebel Concept Car: From Metaverse Unveiling to Real-World Design"},"content":{"rendered":"


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In a unique blend of virtual reality and traditional automotive design, Cupra presented its DarkRebel concept car at the recent IAA Mobility show in Munich. The concept had its initial public reveal in April 2023 inside Metahype, Cupra\u2019s dedicated space within the Metaverse.\u00a0<\/p>\n

This initial unveiling allowed users to interact with and customize the vehicle in different virtual settings. The platform collected an astounding 270,000 configurations, mostly originating from Spain and Germany.<\/p>\n

This method of utilizing virtual platforms to gauge public interest in design choices is indicative of Cupra\u2019s approach to integrating digital technology into its workflows. By exposing the concept vehicle to a large, international audience via the Metaverse, the company has actively harvested valuable data on customer preferences.<\/p>\n