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Yuga Labs has acquired US immersive media outfit Roar Studios to use its expertise to build out the Otherside<\/em> metaverse. <\/p>\n

As a result Roar CEO Eric Reid will join Yuga as the GM for Othersid<\/em>e, charged with evolving the vision and leading the development and production of the platform. The terms of the deal were not announced.<\/p>\n

Roar raised $7 million in October 2021 \u2014 Galaxy Interactive led the round \u2014 to create its own proprietary real-time platform, which it describes as enabling \u201cexperiential, semi-autonomous music and entertainment world driven by individual content creators and community consensus\u201d.<\/p>\n

Built using Improbable\u2019s MSquared platform, Otherside<\/em> is currently scaling up through a number of adhoc player tests, with the most recent allowing BAYC<\/em> holders to play 3D versions of their PFPs for the first time.<\/a><\/p>\n