Lacoste\u2019s Summer Splash: A New Virtual Retail Experience with NFTs - Gaming News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pley2win.com\/?p=70366\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lacoste\u2019s Summer Splash: A New Virtual Retail Experience with NFTs - Gaming News\" \/>\n<meta property=\"og:description\" content=\"Lacoste, the renowned fashion brand, has turned the page towards a new chapter in the retail industry with its latest endeavour. This summer, the brand is making waves in the retail sphere by launching a virtual store that aims to offer its customers a unique shopping experience. 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This summer, the brand is making waves in the retail sphere by launching a virtual store that aims to offer its customers a unique shopping experience. 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Lacoste, the renowned fashion brand, has turned the page towards a new chapter in the retail industry with its latest endeavour. This summer, the brand is making waves in the retail sphere by launching a virtual store that aims to offer its customers a unique shopping experience. The store comprises elements exclusively available to Le Club Lacoste and its UNDW3 (Web3) members. Lacoste\u2019s primary aim with this innovative initiative is to foster a deeper sense of community and shopper loyalty, extending the retail experience beyond the confines of its brick-and-mortar stores.<\/p>\n

Upon entering the virtual store, shoppers can virtually stroll from the beach directly into a gigantic crocodile mouth, symbolic of Lacoste\u2019s iconic logo. Inside, they are greeted with Lacoste\u2019s latest summer collection, featuring an array of clothes, shoes, and accessories. A quick elevator ride transports visitors to an outdoor space that showcases additional products, all set within a relaxing pool-deck setting that overlooks the beach.<\/p>\n

Source Lacoste Virtual Store<\/figcaption><\/figure>\n<\/div>\n
Engaging Features and Unique Collaborations<\/h2>\n
NFTs are becoming increasingly connected to real-world experiences, and in the case of Lacoste\u2019s venture, these digital assets serve as keys to unlock exclusive shopping areas and collections. Adding an extra layer of engagement to the shopping experience, the virtual store also features a crocodile scavenger hunt. The hunt leads shoppers to an underwater VIP space, a feature available exclusively to Le Club Lacoste and UNDW3 members. This exclusive space is unlocked through an email login or a Lacoste NFT.<\/p>\n
Inside the VIP space, shoppers will discover an exclusive co-created UNDW3 collection. This unique collection is the result of a collaboration that took place in March between Lacoste and its UNDW3 Web3 community members. The collection is set to be released this summer. Interestingly, each physical garment in the collection is accompanied by a digital twin and an AR feature, which can be accessed by scanning a QR code. The excitement doesn\u2019t end there. The mini treasure-hunt game continues into the VIP room, where participating community members receive special prizes every week.<\/p>\n
\n
$\"\"$
UNDW3 NFTs<\/figcaption><\/figure>\n<\/div>\n
The Power of Virtual Retail with Emperia<\/h2>\n
Lacoste\u2019s summer virtual store was made possible by collaborating with Emperia, a virtual retail technology developer. Emperia\u2019s platform empowers retailers to create and maintain cutting-edge shoppable virtual experiences. Moreover, it leverages data monitoring to optimize in-store virtual user experiences, brand engagement, and conversions.<\/p>\n
The unveiling of Lacoste\u2019s summer virtual store follows in the wake of the brand\u2019s holiday virtual experience, which was launched late in 2022. This previous venture was a resounding success, earning Lacoste and Emperia a Webby Award in the Metaverse, Immersive & Virtual Retail & Shopping category in 2023. The summer virtual store continues Lacoste\u2019s commitment to innovative retail experiences, promising an equally rewarding journey for its shoppers.<\/p>\n
Final Thoughts<\/h2>\n
Through this innovative use of NFTs, Lacoste bridges the gap between the physical and digital world, creating a multi-dimensional retail experience. Moreover, with its summer virtual store, Lacoste combines fashion and technology, creating a distinct footprint in the retail industry. The availability of exclusive collections, interactive in-store activities, and an immersive shopping environment are elements aimed at promoting a sense of community among customers. This approach to e-commerce underlines Lacoste\u2019s strategy to enhance customer loyalty and engagement within the retail landscape.<\/p>\n<\/div>\n

\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Lacoste, the renowned fashion brand, has turned the page towards a new chapter in the retail industry with its latest endeavour. This summer, the brand is making waves in the retail sphere by launching a virtual store that aims to offer its customers a unique shopping experience. 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This summer, the brand is making waves in the retail sphere by launching a virtual store that aims to offer its customers a unique shopping experience. The store comprises elements exclusively available to Le […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pley2win.com\/?p=70366\" \/>\n<meta property=\"og:site_name\" content=\"Gaming News\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-26T23:18:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nftnewstoday.com\/wp-content\/uploads\/2023\/07\/Lacoste.png\" \/>\n<meta name=\"author\" content=\"pley2win\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/nftnewstoday.com\/wp-content\/uploads\/2023\/07\/Lacoste.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pley2win\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lacoste\u2019s Summer Splash: A New Virtual Retail Experience with NFTs - Gaming News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pley2win.com\/?p=70366","og_locale":"en_US","og_type":"article","og_title":"Lacoste\u2019s Summer Splash: A New Virtual Retail Experience with NFTs - Gaming News","og_description":"Lacoste, the renowned fashion brand, has turned the page towards a new chapter in the retail industry with its latest endeavour. This summer, the brand is making waves in the retail sphere by launching a virtual store that aims to offer its customers a unique shopping experience. The store comprises elements exclusively available to Le […]","og_url":"https:\/\/pley2win.com\/?p=70366","og_site_name":"Gaming News","article_published_time":"2023-07-26T23:18:31+00:00","og_image":[{"url":"https:\/\/nftnewstoday.com\/wp-content\/uploads\/2023\/07\/Lacoste.png","type":"","width":"","height":""}],"author":"pley2win","twitter_card":"summary_large_image","twitter_image":"https:\/\/nftnewstoday.com\/wp-content\/uploads\/2023\/07\/Lacoste.png","twitter_misc":{"Written by":"pley2win","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pley2win.com\/?p=70366#article","isPartOf":{"@id":"https:\/\/pley2win.com\/?p=70366"},"author":{"name":"pley2win","@id":"https:\/\/pley2win.com\/#\/schema\/person\/abf11620d7b4805f5f298fb9c0a56d0d"},"headline":"Lacoste\u2019s Summer Splash: A New Virtual Retail Experience with NFTs","datePublished":"2023-07-26T23:18:31+00:00","mainEntityOfPage":{"@id":"https:\/\/pley2win.com\/?p=70366"},"wordCount":564,"commentCount":0,"publisher":{"@id":"https:\/\/pley2win.com\/#\/schema\/person\/abf11620d7b4805f5f298fb9c0a56d0d"},"image":{"@id":"https:\/\/pley2win.com\/?p=70366#primaryimage"},"thumbnailUrl":"https:\/\/nftnewstoday.com\/wp-content\/uploads\/2023\/07\/Lacoste.png","articleSection":["Metaverse"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/pley2win.com\/?p=70366#respond"]}]},{"@type":"WebPage","@id":"https:\/\/pley2win.com\/?p=70366","url":"https:\/\/pley2win.com\/?p=70366","name":"Lacoste\u2019s Summer Splash: A New Virtual Retail Experience with NFTs - 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Source Lacoste Virtual Store<\/figcaption><\/figure>\n<\/div>\n
Engaging Features and Unique Collaborations<\/h2>\n
NFTs are becoming increasingly connected to real-world experiences, and in the case of Lacoste\u2019s venture, these digital assets serve as keys to unlock exclusive shopping areas and collections. Adding an extra layer of engagement to the shopping experience, the virtual store also features a crocodile scavenger hunt. The hunt leads shoppers to an underwater VIP space, a feature available exclusively to Le Club Lacoste and UNDW3 members. This exclusive space is unlocked through an email login or a Lacoste NFT.<\/p>\n
Inside the VIP space, shoppers will discover an exclusive co-created UNDW3 collection. This unique collection is the result of a collaboration that took place in March between Lacoste and its UNDW3 Web3 community members. The collection is set to be released this summer. Interestingly, each physical garment in the collection is accompanied by a digital twin and an AR feature, which can be accessed by scanning a QR code. The excitement doesn\u2019t end there. The mini treasure-hunt game continues into the VIP room, where participating community members receive special prizes every week.<\/p>\n
\n
$\"\"$
UNDW3 NFTs<\/figcaption><\/figure>\n<\/div>\n
The Power of Virtual Retail with Emperia<\/h2>\n
Lacoste\u2019s summer virtual store was made possible by collaborating with Emperia, a virtual retail technology developer. Emperia\u2019s platform empowers retailers to create and maintain cutting-edge shoppable virtual experiences. Moreover, it leverages data monitoring to optimize in-store virtual user experiences, brand engagement, and conversions.<\/p>\n
The unveiling of Lacoste\u2019s summer virtual store follows in the wake of the brand\u2019s holiday virtual experience, which was launched late in 2022. This previous venture was a resounding success, earning Lacoste and Emperia a Webby Award in the Metaverse, Immersive & Virtual Retail & Shopping category in 2023. The summer virtual store continues Lacoste\u2019s commitment to innovative retail experiences, promising an equally rewarding journey for its shoppers.<\/p>\n
Final Thoughts<\/h2>\n
Through this innovative use of NFTs, Lacoste bridges the gap between the physical and digital world, creating a multi-dimensional retail experience. Moreover, with its summer virtual store, Lacoste combines fashion and technology, creating a distinct footprint in the retail industry. The availability of exclusive collections, interactive in-store activities, and an immersive shopping environment are elements aimed at promoting a sense of community among customers. This approach to e-commerce underlines Lacoste\u2019s strategy to enhance customer loyalty and engagement within the retail landscape.<\/p>\n<\/div>\n

\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Lacoste, the renowned fashion brand, has turned the page towards a new chapter in the retail industry with its latest endeavour. This summer, the brand is making waves in the retail sphere by launching a virtual store that aims to offer its customers a unique shopping experience. The store comprises elements exclusively available to Le […]<\/p>\n","protected":false},"author":3,"featured_media":70367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nftnewstoday.com\/wp-content\/uploads\/2023\/07\/Lacoste.png","fifu_image_alt":"","footnotes":""},"categories":[681],"tags":[],"class_list":["post-70366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverse"],"yoast_head":"\nLacoste\u2019s Summer Splash: A New Virtual Retail Experience with NFTs - Gaming News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pley2win.com\/?p=70366\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lacoste\u2019s Summer Splash: A New Virtual Retail Experience with NFTs - Gaming News\" \/>\n<meta property=\"og:description\" content=\"Lacoste, the renowned fashion brand, has turned the page towards a new chapter in the retail industry with its latest endeavour. This summer, the brand is making waves in the retail sphere by launching a virtual store that aims to offer its customers a unique shopping experience. The store comprises elements exclusively available to Le […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pley2win.com\/?p=70366\" \/>\n<meta property=\"og:site_name\" content=\"Gaming News\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-26T23:18:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nftnewstoday.com\/wp-content\/uploads\/2023\/07\/Lacoste.png\" \/>\n<meta name=\"author\" content=\"pley2win\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/nftnewstoday.com\/wp-content\/uploads\/2023\/07\/Lacoste.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pley2win\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lacoste\u2019s Summer Splash: A New Virtual Retail Experience with NFTs - Gaming News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pley2win.com\/?p=70366","og_locale":"en_US","og_type":"article","og_title":"Lacoste\u2019s Summer Splash: A New Virtual Retail Experience with NFTs - Gaming News","og_description":"Lacoste, the renowned fashion brand, has turned the page towards a new chapter in the retail industry with its latest endeavour. 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