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Until this week, at least, when McDonalds paid the site\u2019s owners to temporarily replace Grimace\u2019s biography with a paid advertisement.<\/p>\n<div class=\"sc-1needdh-1 eZHmRR\">\n<div class=\"sc-1needdh-0 jLsF instream-native-video instream-permalink instream-native-video--mobile\">\n<div class=\"sc-1h0epat-0 crfeiW\">\n<div class=\"sc-1wkneyl-4 kDKXjm video-html5-playlist\" data-playlist=\"194972,194969,194931\" data-current=\"194972\">\n<div class=\"sc-1wkneyl-0 hAZDOz video-html5-loaded\">\n<div class=\"sc-1wkneyl-1 jShsAa video-html5-player\">\n<div class=\"sc-lhhce6-0 feVyfl video-html5 autoplay muted mobile\" data-video-id=\"194972\" data-monetizable=\"true\" data-position=\"sidebar\" data-video-title=\"This Lesbian Mafia Anime Might Actually Make You Want To Play Golf\" data-video-blog-id=\"9\" data-video-network=\"kotaku\" data-video-duration=\"135\">\n<div class=\"sc-lhhce6-2 emBeiF video-top-bar\">\n<p>This Lesbian Mafia Anime Might Actually Make You Want To Play Golf<\/p>\n<\/div>\n<p><video disablepictureinpicture=\"\" muted=\"\" playsinline=\"\" width=\"100%\" height=\"100%\" crossorigin=\"anonymous\" preload=\"none\" style=\"max-height:none\"><source data-src=\"https:\/\/vid.kinja.com\/prod\/194972\/194972_240p.mp4\" label=\"240p\" type=\"video\/mp4\"\/><source data-src=\"https:\/\/vid.kinja.com\/prod\/194972\/194972_480p.mp4\" label=\"480p\" type=\"video\/mp4\"\/><source data-src=\"https:\/\/vid.kinja.com\/prod\/194972\/194972_720p.mp4\" label=\"720p\" type=\"video\/mp4\"\/><source data-src=\"https:\/\/vid.kinja.com\/prod\/194972\/194972_1080p.mp4\" label=\"1080p\" type=\"video\/mp4\"\/><track kind=\"captions\" label=\"English\" src=\"https:\/\/kinja.com\/api\/videoupload\/caption\/20419.vtt\" srclang=\"en\"\/><\/video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"sc-77igqf-0 fnnahv\">Let\u2019s be clear up front:<span> the original biography<\/span>, written by <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https:\/\/twitter.com\/Humanstein&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/twitter.com\/Humanstein\" target=\"_blank\" rel=\"noopener noreferrer\">critic, writer and digital marketer Nathan Steinmetz, aka <!-- -->Humans<!-- -->tein<\/a><\/span>, isn\u2019t the most <em>important <\/em>piece of historical information on the internet. Doing exactly what it needed to do, it served as an introduction to the character himself, before also (this was the real highlight) delving into real-life matters like Malaysian Happy Meals, records of his public appearances and a list of the people who had voiced the character and worn the purple suit.<\/p>\n<p class=\"sc-77igqf-0 fnnahv\">Or it did, until it started looking like this instead:<\/p>\n<p><span class=\"twitter-embed\" style=\"width:100%;height:100%\"><iframe data-src=\"https:\/\/kotaku.com\/embed\/inset\/iframe?id=twitter-1670127065771696129&amp;autosize=1\" autoresize=\"true\" id=\"twitter-1670127065771696129\" data-recommended=\"false\" class=\"core-inset lazyload\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"webkitAllowFullScreen\" mozallowfullscreen=\"mozallowfullscreen\"><\/iframe><\/span><\/p>\n<p class=\"sc-77igqf-0 fnnahv\">At time of writing the page had been completely hijacked, Nathan\u2019s research wiped and replaced with reminders that people can go buy a Grimace meal at McDonalds and play a video game based on the character. The wiki\u2019s changelog <span><a class=\"sc-1out364-0 dPMosf sc-145m8ut-0 erKGZM js_link\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https:\/\/twitter.com\/komaedeads\/status\/1670130112577060870&quot;,{&quot;metric25&quot;:1}]]\" href=\"https:\/\/twitter.com\/komaedeads\/status\/1670130112577060870\" target=\"_blank\" rel=\"noopener noreferrer\">says <\/a><\/span>the swap is temporary, running \u201cfor the length of this [advertising] campaign\u201d, while a small footnote at the bottom of the page simply says:<\/p>\n<blockquote data-type=\"BlockQuote\" class=\"sc-8hxd3p-0 cfcqyq\">\n<p class=\"sc-77igqf-0 fnnahv\"> At participating McDonald\u2019s for a limited time. While supplies last. <span>Grimace\u2019s Birthday Meal<\/span> includes choice of 10 pc. McNuggets\u00ae or Big Mac\u00ae \u00a9 2023 McDonald\u2019s. ADVERTISEMENT: This page is sponsored by McDonald\u2019s.<\/p>\n<\/blockquote>\n<p class=\"sc-77igqf-0 fnnahv\">It doesn\u2019t matter how important a wiki page on Grimace may or may not be, this is some bullshit! The idea that wiki pages, even ones on McDonalds characters, are somehow <em>up for sale<\/em> undermines the entire point of them existing as historical records (however tenuous they may be), and is a super shitty look for Fandom, a company <span>we last wrote about a few months back after they bought a bunch of popular video game websites then promptly fired a bunch of people<\/span>. <\/p>\n<p class=\"sc-77igqf-0 fnnahv\">\u201cI think that wikis are a bastion of the old internet where people get together to share information simply for the sake of it\u201d, Nathan tells me. \u201cUnfortunately that is not directly monetizable. While The Grimace is a very silly page for this to whole thing to be about, I think it probably sets a really bad precedent that an IP holder can approach Fandom or whoever and have user generated content basically \u2018suppressed\u2019 and replaced with a press release.\u201d<\/p>\n<p class=\"sc-77igqf-0 fnnahv\"> \u201cI get how dramatic it sounds to talk about the suppression of Grimace lore, but just about every pop culture property has thousands of hours of work put into these wikis\u201d he says, while adding he\u2019s \u201cnot that avid of a wiki editor\u201d (\u201cI mostly just edit this one particular page as kind of a bit because I think it\u2019s funny to be a Grimace Expert\u201d).<\/p>\n<p class=\"sc-77igqf-0 fnnahv\"> \u201cBut I am an avid wiki reader and have half a dozen bookmarked. If you want the rundown on the continuity of Doctor Who audio dramas or all the pop culture references in an episode of the Venture Bros you pretty much have to go to a Fandom wiki. I think these wikis are an incredibly important resource and it just feels really gross that any company can step in and do that.\u201d<\/p>\n<p class=\"sc-77igqf-0 fnnahv\"> \u201cAlso as a note it\u2019s pretty wild that jokes I\u2019ve written about a milkshake monster have probably been read in a McDonald\u2019s board<!-- -->room or whatever.\u201d<\/p>\n<\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/kotaku.com\/mcdonalds-grimace-wiki-ad-happy-meal-fandom-history-1850552640\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grimace, an ancient McDonalds character who\u2014recent marketing blitz aside\u2014may be so unknown among younger readers they will actually need to consult a website to find out who the hell he is, has for a very long time had an extensive page up over at the unofficial McDonalds Wiki. Until this week, at least, when McDonalds [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":64021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fill,f_auto,fl_progressive,g_center,h_675,pg_1,q_80,w_1200\/8a656fdfd093379272a4a112cc1186ec.jpg","fifu_image_alt":"","footnotes":""},"categories":[571],"tags":[],"class_list":["post-64020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonalds Replaced Grimace&#039;s Wiki Page With An Advertisement - Gaming News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pley2win.com\/?p=64020\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonalds Replaced Grimace&#039;s Wiki Page With An Advertisement - Gaming News\" \/>\n<meta property=\"og:description\" content=\"Grimace, an ancient McDonalds character who\u2014recent marketing blitz aside\u2014may be so unknown among younger readers they will actually need to consult a website to find out who the hell he is, has for a very long time had an extensive page up over at the unofficial McDonalds Wiki. 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Until this week, at least, when McDonalds [&hellip;]","og_url":"https:\/\/pley2win.com\/?p=64020","og_site_name":"Gaming News","article_published_time":"2023-06-20T06:39:40+00:00","og_image":[{"url":"https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fill,f_auto,fl_progressive,g_center,h_675,pg_1,q_80,w_1200\/8a656fdfd093379272a4a112cc1186ec.jpg","type":"","width":"","height":""}],"author":"pley2win","twitter_card":"summary_large_image","twitter_image":"https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fill,f_auto,fl_progressive,g_center,h_675,pg_1,q_80,w_1200\/8a656fdfd093379272a4a112cc1186ec.jpg","twitter_misc":{"Written by":"pley2win","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pley2win.com\/?p=64020#article","isPartOf":{"@id":"https:\/\/pley2win.com\/?p=64020"},"author":{"name":"pley2win","@id":"https:\/\/pley2win.com\/#\/schema\/person\/abf11620d7b4805f5f298fb9c0a56d0d"},"headline":"McDonalds Replaced Grimace&#8217;s Wiki Page With An Advertisement","datePublished":"2023-06-20T06:39:40+00:00","mainEntityOfPage":{"@id":"https:\/\/pley2win.com\/?p=64020"},"wordCount":623,"commentCount":0,"publisher":{"@id":"https:\/\/pley2win.com\/#\/schema\/person\/abf11620d7b4805f5f298fb9c0a56d0d"},"image":{"@id":"https:\/\/pley2win.com\/?p=64020#primaryimage"},"thumbnailUrl":"https:\/\/i.kinja-img.com\/gawker-media\/image\/upload\/c_fill,f_auto,fl_progressive,g_center,h_675,pg_1,q_80,w_1200\/8a656fdfd093379272a4a112cc1186ec.jpg","articleSection":["PC"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/pley2win.com\/?p=64020#respond"]}]},{"@type":"WebPage","@id":"https:\/\/pley2win.com\/?p=64020","url":"https:\/\/pley2win.com\/?p=64020","name":"McDonalds Replaced Grimace's Wiki Page With An Advertisement - 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