Footwear and apparel giant Nike has hinted that it may soon drop a collection of sneaker nonfungible tokens in Epic Games\u2019 widely popular online game Fortnite. <\/p>\n

The move would mark a potentially huge opportunity for Web3 adoption by traditional gamers, given that Fortnite has had more than 242.9 million active players over the past 30 days, according to Active Player. <\/p>\n

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Great catch with the @dotSWOOSH<\/a> reference. @FortniteGame<\/a> integration would be the biggest thing that’s ever happened with NFTs<\/p>\n
\u2014 Jalazo.eth (@nft4dummies) June 16, 2023<\/a><\/p><\/blockquote>\n
In a June 16 announcement across Nike\u2019s social media channels, the firm stated that on June 20 the \u201cultimate Sneakerhunt begins.\u201d <\/p>\n
In a brief accompanying video, Fortnite\u2019s logo and Nike\u2019s Air Max logo are featured front and center amongst a backdrop of floating clouds in the sky. <\/p>\n
The video then transitions to reveal the name of the sneaker hunt, \u201cAirphoria\u201d and concludes by showing Nike\u2019s logo for its web3 platform .SWOOSH alongside the logo for Epic Games\u2019 Unreal Engine. <\/p>\n
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On 6.20 the ultimate Sneakerhunt begins. \ufe0f\ufe0f pic.twitter.com\/QgMyA1uXRT<\/a><\/p>\n
\u2014 Nike (@Nike) June 16, 2023<\/a><\/p><\/blockquote>\n
Details are sparse at this stage, however, members of the NFT community speculated that Nike may have built an NFT-related game using Fornite Creative 2.0, which essentially enables users to create their virtual island game maps using Fortnite assets. <\/p>\n
\u201cI remember that Fortnite recently launched Fortnite Creative 2.0, which has a strong self-built map mode similar to creating games on ROBLOX. I guess Nike may have used this mode to create a game. Two years ago, Nike also created a game on ROBLOX, but it was not combined with NFT[s] at that time,\u201d noted <\/a>@clone_news_cn. <\/p>\n
While it is not 100% confirmed if NFTs will be a part of Airphoria, .SWOOSH\u2019s involvement would suggest that it is on the cards, while Epic Games also holds a friendly stance towards NFT gaming. <\/p>\n
Related: <\/em><\/strong>Sotheby\u2019s auctions off Dmitri Cherniak\u2019s \u2018The Goose\u2019 NFT from 3AC collection for $6.2M<\/em><\/strong><\/p>\n
Nike\u2019s NFT unit has been ramping up its efforts to edge its way into the traditional gaming space of late. <\/p>\n
On June 1, .SWOOSH announced that its NFTs will be integrated into games developed by EA Sports, the company behind the hugely successful FIFA soccer game franchise, among others. However it has not been confirmed which EA Sports games will eventually have Nike NFTs in them.\u00a0 <\/p>\n
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EA SPORTS @dotSWOOSH<\/a>https:\/\/t.co\/hNxxdaMgRL pic.twitter.com\/NH8vp0fWoQ<\/a><\/p>\n
\u2014 EA SPORTS (@EASPORTS) June 1, 2023<\/a><\/p><\/blockquote>\n
Magazine: <\/em><\/strong>NFT Creator: \u2018Holy shit, I\u2019ve seen that!\u2019 \u2014 Coldie\u2019s Snoop Dogg, Vitalik and McAfee NFTs<\/em><\/strong><\/p>\n