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Together with Coveteur, the iconic haircare brand will release \u2018The Wella Generator\u2019 \u2013 digital NFT sweepstakes built on Ethereum. The luckiest fans can claim brand vouchers, virtual haircare consultations, and more surprises while minting NFT avatars!<\/p>\n<figure id=\"attachment_104834\" aria-describedby=\"caption-attachment-104834\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104834 size-full perfmatters-lazy\" alt=\"digital poster of Wella Professionals' The Wella Generator project\" width=\"1200\" height=\"630\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty.png\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty.png 1200w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty-300x158.png 300w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty-1024x538.png 1024w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty-768x403.png 768w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty-107x56.png 107w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty-150x79.png 150w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty-450x236.png 450w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104834 size-full\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty.png\" alt=\"digital poster of Wella Professionals' The Wella Generator project\" width=\"1200\" height=\"630\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty.png 1200w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty-300x158.png 300w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty-1024x538.png 1024w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty-768x403.png 768w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty-107x56.png 107w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty-150x79.png 150w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty-450x236.png 450w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\"\/><\/noscript><figcaption id=\"caption-attachment-104834\" class=\"wp-caption-text\">Wella Professionals joins the digital beauty industry with an innovative drop involving sweepstakes: The Wella Generator.<\/figcaption><\/figure>\n<h2><span id=\"How_Does_the_Wella_Generator_Work\">How Does the Wella Generator Work?<\/span><\/h2>\n<p>The Wella Generator is a gamified NFT project created by Wella Professionals and Coveteur, a virtual creative agency. Starting May 31st, users can mint an unlimited number of NFT avatars on the project\u2019s platform for 14 days. Each user will receive a Wella Avatar that carries the brand\u2019s signature style: powerful and stylish.<\/p>\n<p>In addition to the NFT itself, fans will benefit from sweepstakes, a revolutionary concept for the brand. Thanks to this system, users can win exclusive prizes related to Wella Professionals, such as:<\/p>\n<ul>\n<li>Discounts for Wella Professionals products;<\/li>\n<li>One-to-one consultations with the brand\u2019s haircare specialists;<\/li>\n<li>Real-life hair makeovers.<\/li>\n<\/ul>\n<p>These perks alone create the perfect package for a grand debut on the Web3 market.<\/p>\n<p><em>\u201cFor over a decade, Coveteur has partnered with industry leaders to push the boundaries around personal style and self-expression through digital storytelling at Coveteur,\u201d<\/em> said Coveteur\u2019s Head of\u00a0 Brand, Leya Kaufman.<em> \u201cToday, we\u2019re taking the next step with Wella Professionals in an entirely digitally-first web3-powered world that is gamified and artistically in sync with both brands through a series of illustrations representing the transformative haircare.\u201d<\/em><\/p>\n<figure id=\"attachment_104835\" aria-describedby=\"caption-attachment-104835\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104835 size-full perfmatters-lazy\" alt=\"screenshot of a digital poster from the upcoming Wella Professionals NFT project\" width=\"1600\" height=\"873\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-generator.png\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-generator.png 1200w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-generator-300x164.png 300w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-generator-1024x559.png 1024w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-generator-768x419.png 768w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-generator-103x56.png 103w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-generator-150x82.png 150w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-generator-450x246.png 450w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-104835 size-full\" src=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-generator.png\" alt=\"screenshot of a digital poster from the upcoming Wella Professionals NFT project\" width=\"1600\" height=\"873\" srcset=\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-generator.png 1200w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-generator-300x164.png 300w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-generator-1024x559.png 1024w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-generator-768x419.png 768w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-generator-103x56.png 103w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-generator-150x82.png 150w,   https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-generator-450x246.png 450w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"\/><\/noscript><figcaption id=\"caption-attachment-104835\" class=\"wp-caption-text\">Wella Professionals will reward the luckiest NFT holders with exclusive vouchers and experiences.<\/figcaption><\/figure>\n<h2><span id=\"What_Does_This_Drop_Mean_for_the_Digital_Beauty_Industry\">What Does This Drop Mean for the Digital Beauty Industry?<\/span><\/h2>\n<p>The digital beauty niche is, without a doubt, among the most innovative areas of the Web3 space right now. This year alone, we\u2019ve seen brands like NYX and Yves Saint Laurent come up with their own unique projects.<\/p>\n<p>For example, NYX Makeup released the first digital beauty DAO in January. The organization titled GORJS supports its community of talented NFT holders via funding, a creator suite, and more.<\/p>\n<p>Meanwhile, Yves Saint Laurent\u2019s two-part NFT campaign celebrated its perfume line Black Opium. Not only did these phygitals offer holder perks, but they also came with physical assets.<\/p>\n<p>These examples alone prove that the digital beauty industry is here to stay \u2013 and this is only the beginning.<\/p>\n<p><iframe data-test-id=\"beehiiv-embed\" width=\"100%\" height=\"320\" frameborder=\"0\" scrolling=\"no\" style=\"border-radius: 4px; border: 2px solid #e5e7eb; margin: 0; background-color: transparent;\" class=\"perfmatters-lazy\" data-src=\"https:\/\/embeds.beehiiv.com\/37fed65e-f01c-4c4c-b8f1-1b71da0be0a4\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/embeds.beehiiv.com\/37fed65e-f01c-4c4c-b8f1-1b71da0be0a4\" data-test-id=\"beehiiv-embed\" width=\"100%\" height=\"320\" frameborder=\"0\" scrolling=\"no\" style=\"border-radius: 4px; border: 2px solid #e5e7eb; margin: 0; background-color: transparent;\"><\/iframe><\/noscript><\/p>\n<div class=\"bottom-text__wrapper post-content\">\n<p>\u00a0<\/p>\n<hr\/>\n<p><em>All investment\/financial opinions expressed by NFTevening.com are not recommendations.<\/em><\/p>\n<p><em>This article is educational material.<\/em><\/p>\n<p><em>As always, make your own research prior to making any kind of investment.<\/em><\/p>\n<\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/nftevening.com\/digital-beauty-coveteur-and-wella-professionals-present-the-wella-generator\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital beauty world welcomes Wella Professionals to the niche starting May 31st! Together with Coveteur, the iconic haircare brand will release \u2018The Wella Generator\u2019 \u2013 digital NFT sweepstakes built on Ethereum. The luckiest fans can claim brand vouchers, virtual haircare consultations, and more surprises while minting NFT avatars! Wella Professionals joins the digital beauty [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":60945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/05\/wella-professionals-digital-beauty.png","fifu_image_alt":"","footnotes":""},"categories":[681],"tags":[],"class_list":["post-60944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Beauty With &#039;The Wella Generator&#039; - Gaming News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pley2win.com\/?p=60944\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Beauty With &#039;The Wella Generator&#039; - Gaming News\" \/>\n<meta property=\"og:description\" content=\"The digital beauty world welcomes Wella Professionals to the niche starting May 31st! Together with Coveteur, the iconic haircare brand will release \u2018The Wella Generator\u2019 \u2013 digital NFT sweepstakes built on Ethereum. The luckiest fans can claim brand vouchers, virtual haircare consultations, and more surprises while minting NFT avatars! 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Together with Coveteur, the iconic haircare brand will release \u2018The Wella Generator\u2019 \u2013 digital NFT sweepstakes built on Ethereum. The luckiest fans can claim brand vouchers, virtual haircare consultations, and more surprises while minting NFT avatars! 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