{"id":60398,"date":"2023-05-19T00:50:47","date_gmt":"2023-05-18T23:50:47","guid":{"rendered":"https:\/\/pley2win.com\/featured-news\/sony-ceo-went-to-see-super-mario-bros-movie-and-says-its-a-beautiful-and-wonderful-ip\/"},"modified":"2023-05-19T00:50:47","modified_gmt":"2023-05-18T23:50:47","slug":"sony-ceo-went-to-see-super-mario-bros-movie-and-says-its-a-beautiful-and-wonderful-ip","status":"publish","type":"post","link":"https:\/\/pley2win.com\/?p=60398","title":{"rendered":"Sony CEO went to see Super Mario Bros. Movie and says it\u2019s a beautiful and wonderful IP"},"content":{"rendered":"

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Sony rarely compliment other companies but they recently made an exception for Nintendo and The Super Mario Bros Movie. Sony Corp\u2019s new President and Chief Executive Officer Kenichiro Yoshida says that it is a beautiful & wonderful IP after watching the new movie. He also said during an investor relations web meeting that he played the Mario franchise intensely around 30 years ago and that \u201ca loveable IP can survive 30, 50, or 100 years.\u201d He went on to say \u201cthat is something we would like to make investment into for sustainable growth.\u201d While Sony has disbanded its Japan Studios, it has been focussing on its Astro Bot series with Astro\u2019s Playroom preinstalled on PS5 consoles. <\/p>\n

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Sony CEO Kenichiro Yoshida went to watch the Super Mario Bros. Movie!<\/p>\n
He said it’s a beautiful & wonderful IP. He played Mario intensely 30 years ago.<\/p>\n
“A lovable IP can survive 30, 50, or 100 years. That is something we would like to make investment into for sustainable growth” pic.twitter.com\/5cR6DrZXLL<\/a><\/p>\n
\u2014 Genki\u2728 (@Genki_JPN) May 18, 2023<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n
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