{"id":55010,"date":"2023-04-01T23:54:39","date_gmt":"2023-04-01T22:54:39","guid":{"rendered":"http:\/\/pley2win.com\/metaverse\/tommy-hilfiger-blazes-into-metaverse-fashion-week-with-multi-platform-hub\/"},"modified":"2023-04-01T23:54:39","modified_gmt":"2023-04-01T22:54:39","slug":"tommy-hilfiger-blazes-into-metaverse-fashion-week-with-multi-platform-hub","status":"publish","type":"post","link":"https:\/\/pley2win.com\/?p=55010","title":{"rendered":"Tommy Hilfiger Blazes into Metaverse Fashion Week with Multi-Platform Hub"},"content":{"rendered":"
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Tommy Hilfiger is making waves in fashion by unveiling a multi-metaverse hub at Decentraland Metaverse Fashion Week 2023. The new venture brings together major platforms like Decentraland, Roblox, Spatial, DressX, and Ready Player Me, forging a connection between fashion and the Metaverse.<\/p>\n
DressX-Powered Digital Fashion Extravaganza<\/h2>\n
Crafted by Emperia, the state-of-the-art hub boasts a dazzling array of features: DressX digital fashion, an exclusive collaboration with Web3 artist Vinnie Hagar, including AR elements, a photo booth, gaming, and also an AI fashion contest.<\/p>\n
DressX is a digital fashion platform that allows users to buy, sell, and style virtual clothing and accessories for their digital avatars or online personas. With a focus on sustainability and creativity, DressX provides an alternative to traditional fashion consumption.<\/p>\n
The Hilfiger hub weaves a digital brand story centred around an eye-catching \u2018TH\u2019 monolith. The aim, to bridge the gap between Tommy Hilfiger\u2019s website and various metaverses, offering a unified shopping experience showcasing the brand\u2019s identity while enticing new fashionistas into the digital space.<\/p>\nCredit DressX<\/figcaption><\/figure>\n
Emperia: Shattering Web3 Boundaries<\/h2>\n
As a trailblazer in the field, Emperia\u2019s cross-metaverse aims to break the limits of Web3. They\u2019ve developed an interoperability layer that links the Metaverse, eCommerce, and entertainment. The company also tracks in-hub user behaviour, providing invaluable insights into engagement across metaverse experiences.<\/p>\n
Exclusive Items Take Center Stage<\/h2>\n
Tommy Hilfiger\u2019s digital hub spotlights four exclusive items, headlined by the iconic Varsity Jacket. Displayed in various styles across all platforms, these items are available as physical products through Tommy\u2019s eCommerce site or as digital items via DressX.<\/p>\n
While the physical Varsity jacket can be snagged at Emperia\u2019s hub, Ready Player Me offers a digital version for various games and settings.<\/p>\n
Industry Collaboration Shift<\/h2>\n
Emperia\u2019s Co-founder and CEO, Olga Dogadkina, highlights the company\u2019s role in transforming virtual retail and pushing boundaries. She emphasizes that their partnership with Tommy Hilfiger and the PVH group signals a collaborative shift within the industry.<\/p>\n
\u201cEmperia is continuing to change the face of virtual retail, pushing the envelope and supporting retailers along their e-commerce transition journey,\u201d Dogadkina said in a press release. \u201cOur work with Tommy Hilfiger and the PVH group signals the industry\u2019s movement towards collaboration, with the idea of leveraging each technology vendor\u2019s own unique traits and capabilities.\u201d<\/p>\n<\/div>\n
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