{"id":52779,"date":"2023-03-13T20:48:40","date_gmt":"2023-03-13T20:48:40","guid":{"rendered":"https:\/\/pley2win.com\/metaverse\/nissan-doubles-down-on-web3-innovation\/"},"modified":"2023-03-13T20:48:40","modified_gmt":"2023-03-13T20:48:40","slug":"nissan-doubles-down-on-web3-innovation","status":"publish","type":"post","link":"https:\/\/pley2win.com\/?p=52779","title":{"rendered":"Nissan Doubles Down on Web3 Innovation"},"content":{"rendered":"


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Japanese motor giant, Nissan, has made significant progress in its foray into the NFT and Web3 space. The company filed four new Web3-related trademarks in the United States covering its Infiniti, Nismo, and Nissan brands.<\/p>\n

The filings reveal Nissan\u2019s plans to create virtual clothes, cars, headgear, trading cards, toys, tickets, and an NFT marketplace for trading and minting NFTs.<\/p>\n

Nissan has also outlined plans for metaverse advertising services and other \u201centertainment services,\u201d including online video, images, artwork, tickets, audio, sounds, music, and trading cards, as well as a website with information about its proposed NFTs and how they will work.<\/p>\n

Nissan\u2019s Japan unit is also experimenting with auto sales in the metaverse through its virtual store \u201cNissan Hype Lab,\u201d which allows customers to visit the virtual storefront via a PC or smartphone, create customized avatars, and interact with virtual sales staff.<\/p>\n

Customers can even order and finalize purchase contracts through this virtual sales office. According to Nissan\u2019s announcement, the trial will run from March 8 to June 30. For the trial, the company will study, consult, test drive and purchase Nissan vehicles while in the metaverse, examining the possibility of new sales methods for cars.<\/p>\n