National Geographic\u2019s entry into the world of NFTs was a failure from the start. Despite announcing its embrace of non-fungible tokens on social media, the company quickly faced backlash from its community and technical problems. The Genesis Collection on Polygon featured unique works from popular photographers, but failed to deliver a proper mint.<\/p>\n National Geographic\u2019s introduction into NFTs serves as a cautionary lesson for companies looking to enter the web3 world. The importance of community response to technical issues becomes obvious when adopting new technology. Companies need to educate and onboard their communities, while communicating transparently to avoid similar failures in the future.<\/p>\n Get our free, 5 minutes daily newsletter. Join 25,000+ NFT enthusiasts & stay on top \ud83d\udc4a\ud83c\udf1a<\/p>\n<\/div>\n<\/div>\n![\"National](\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/01\/Cover-5-scaled-e1675129282274.jpg\")
![\"National](\"https:\/\/nftevening.com\/wp-content\/uploads\/2023\/01\/Criticism2.jpg.webp)
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