Summary<\/h3>\n

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• High on Life<\/em> creator and Rick and Morty co-creator Justin Roiland appeared on the Xbox Podcast last week.<\/li>\n
• Roiland explained that he did research on how Game Pass would help make the new game, and help his studio work on future projects.<\/li>\n
• High on Life<\/em> has had one of the biggest launches in Game Pass history since its release on December 13.<\/li>\n<\/ul>\n<\/div>\n

  In a recent episode of the Xbox Podcast, High on Life <\/em><\/strong>creator Justin Roiland joined Larry Hryb, Xbox\u2019s Major Nelson, and explained why he chose to join the Game Pass line-up after having done \u201ca lot of research\u201d on the service.<\/p>\n

  \u201cBefore we decided to pull the trigger on it, I spoke with a handful of other studio folks who did Game Pass,\u201d Roiland explained. \u201cAnd I ultimately came to the conclusion based off of what I had heard that it is\u2013 it\u2019s a value-add. Because essentially, there\u2019s a lot of people that would otherwise not have picked up the game and played it.<\/p>\n

  \u201cAnd those people, if you believe in what you\u2019ve made, and you really you feel confident that you\u2019ve made something special, or different\u2013 and we do with our game\u2013 those folks can become evangelists in a way for the title.\u201d<\/p>\n

  We announced yesterday that High on Life<\/em> has become Xbox Game Pass\u2019 biggest launch of 2022, the biggest 3^{rd<\/sup>\u00a0party Game Pass launch of all time, and the biggest release of a single player-only game in the service\u2019s history.<\/p>\n}

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  \u201cA lot of folks told me that non-Game Pass games that they ship versus Game Pass games, [they get] 7x sales.\u201d<\/strong><\/p>\n<\/blockquote>\n

  Joining Game Pass wasn\u2019t just about reaching people who would naturally be interested in the game \u2013 whether for its single player narrative approach, its rare status as a true comedy game, or its connection to Roiland\u2019s work on Rick and Morty <\/em>\u2013 but those who might not otherwise have looked into playing it. \u201cIf someone\u2019s on the fence or raising an eyebrow, what is this thing? And if they\u2019re a Game Pass subscriber, well, they can just download it and dive in,\u201d Roiland explained.<\/p>\n

  Roiland\u2019s research helped him conclude that Game Pass is, \u201ca powerful tool to get a lot of reach. If you really do believe you made something worthwhile, it\u2019s a pretty powerful tool. And that\u2019s what I gathered in doing my due diligence on it on my own. A lot of folks told me that non-Game Pass games that they ship versus Game Pass games, [they get] 7x sales.\u201d<\/p>\n

  Most excitingly for fans of Roiland and his studio, Squanch, is that Game Pass won\u2019t just help them make High on Life<\/em>, but future games, too:<\/p>\n

  \u201cWe are an indie studio. We\u2019re small. And we do want a war chest to make a bunch more fun crazy games. And that was of consideration for us. It\u2019s like, \u2018OK, we really want this game to get out there. We want it to do. We want sales to do well.\u2019 And I think that, yeah, I mean, from what I gathered in my little poking around and asking different folks, Game Pass was a huge value-add in that respect.\u201d<\/p>\n

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