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Users connecting with the dapp up 80% in the past week<\/h2>\n

Lens Protocol is building infrastructure that could change the face of social media in the age of Web3. The platform will give users and creators ownership over their online presence. With that in mind, Lens Protocol\u2019s latest move is the first step in giving people control over their digital identity. And it led to a huge jump in their on-chain metrics.<\/strong><\/p>\n

Highlights<\/strong><\/p>\n

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• Unique active wallets connecting to Lens Protocol are up 79.69% over the last seven days. In the same period, transactions are up 81.68%<\/em><\/li>\n
• Lens Protocol is a protocol, not an application. Lens is building the platforms and infrastructure on which creators can put their content. This means that users can move across various applications with the same online identity. The idea is to promote trust and the importance of a good reputation.\u00a0\u00a0<\/em><\/li>\n
• Lens Protocol handles have been trending on OpenSea as users try to secure the best names for their Profiles.<\/em><\/li>\n<\/ul>\n

  What is Lens Protocol?<\/h2>\n

  Lens Protocol is a decentralized social graph that provides the infrastructure for Web3 social media platforms. One of their goals is to give users a single, blockchain-secured identity across all digital platforms. Instead of logging into separate \u201cantiquated, centralized systems\u201d, Lens aims to leverage NFT technology so users can move seamlessly across the social metaverse.<\/p>\n

  Lens Protocol\u2019s objectives go beyond ownership and identity. Their mission is also to help alleviate some of the issues we see on today\u2019s social media platforms. Anger, outrage and confrontation are all favored by the algorithms of Twitter, Meta and TikTok. Content that plays on these emotions gets clicks, attention and money.<\/p>\n

  Over the past five years or so, people have realized that online antagonism has spilled over into the real world. Content prioritizing hostility over cooperation has contributed to a more fractured and entrenched public discourse. Lens Protocol wants to help diffuse this situation by \u2018empowering creators to own the links between themselves and their community\u2019.<\/p>\n

  How will Lens Protocol work?<\/h2>\n

  Lens Protocol will give users access to what\u2019s known as the social graph. This is the network of connections that social media companies use when they suggest a video, a piece of news or an advertisement to their users. Using algorithms, the likes of LinkedIn and Meta will put content in front of users depending on who else is in their social graph.<\/p>\n

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