Limit Break, a blockchain gaming company headed by Gabe Leydon, has bought an ad for its NFT game at the Super Bowl. According to media reports, the 30-second ad slot cost a whopping $6.5 million. The company will use the spot to advertise its game, DigiDaigaku. Let\u2019s take a closer look at Limit Break\u2019s latest announcement.\u00a0<\/span><\/p>\n The commercial spot will help Limit Break showcase its NFT game during Super Bowl LVII in February 2023. Apparently, around 50 million people will watch it live, while tens of millions will watch it online.\u00a0<\/span><\/p>\n \u201cWe spent months considering doing this ad and decided that we would only do this if we could provide a cool web3 experience that supports the DigiDaigaku,\u201d Leydon Tweeted.\u00a0 \u201cI have personally overseen billions of dollars in marketing buys and I can confidently tell you a Superbowl ad (this will be my 3rd one) is the most effective video ad you can buy in the world.\u201d<\/span><\/p>\n In fact, this is not Leydon\u2019s first time buying a Super Bowl ad. During his role as the CEO of the leading mobile gaming company, Machine Zone, he ran a few Super Bowl ads for Game of War: Fire Age and Mobile Strike.<\/span><\/p>\n According to Leydon, Limit Break\u2019s Super Bowl ad will be a never-before-seen \u201cWeb3 experience\u201d. However, the team has not shared further details. That said, he added that they will make the ad \u201cfun and interesting\u201d to cater to the millions of people who are new to NFTs.\u00a0<\/span><\/p>\n Earlier this year, <\/span>Coinbase ran a Super Bowl ad<\/span>. Unfortunately, it turned out to be disappointing. It remains to be seen how Limit Break\u2019s ad will perform.\u00a0<\/span><\/p>\n![\"Limit](\"https:\/\/nftevening.com\/wp-content\/uploads\/2022\/10\/super.jpeg.webp)
\n<\/picture>\n<\/noscript>About Limit Break\u2019s Super Bowl ad<\/b><\/span><\/h2>\n
What to expect<\/b><\/span><\/h2>\n