{"id":28700,"date":"2022-08-14T18:21:20","date_gmt":"2022-08-14T17:21:20","guid":{"rendered":"http:\/\/pley2win.com\/metaverse\/manchester-city-teams-up-with-roblox-to-unveil-new-kit-in-the-metaverse\/"},"modified":"2022-08-14T18:21:20","modified_gmt":"2022-08-14T17:21:20","slug":"manchester-city-teams-up-with-roblox-to-unveil-new-kit-in-the-metaverse","status":"publish","type":"post","link":"https:\/\/pley2win.com\/?p=28700","title":{"rendered":"Manchester City Teams Up With Roblox To Unveil New Kit In The Metaverse"},"content":{"rendered":"
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When it comes to expanding into all areas of life, nothing has the potential for massive change quite like the Metaverse. The sports industry recognizes this massive potential and footballing giants such as Barcelona and Manchester City have already begun their foray into this new and uncharted virtual world.<\/p>\n
English Premier League (EPL) champions Manchester City recently revealed their new third alternative kit for the 2022-23 campaign in the metaverse on the gaming platform Roblox\u2019s Land of Games. It is the club\u2019s first-ever kit launch in the metaverse. Roblox is an online gaming platform allowing users to create and share their own games.<\/p>\n
The Kit Unveiling<\/h2>\n
The jersey features a neon yellow backdrop, known more accurately as \u201cfizzy light\u201d with three dark, broad stripes, the color official called \u201cParis Night,\u201d according to the kit\u2019s manufacturer, Puma. Laura Coombs, Kalvin Philips, and Ruben Dias were the three stars from the men\u2019s and women\u2019s clubs to sport the kit in real life.<\/p>\n
Puma explained that the jersey resembles the Manchester worker bee\u2014a nod to the city\u2019s industrial past\u2014while the texture of the three dark bands honors Manchester\u2019s vibrant street art scene.<\/p>\n\n
Man City\u2019s Metaverse event featured the Roblox lobby reskinned to represent their home Etihad Stadium. It also enabled users to play around with the home and away kits. The club announced earlier this year that they\u2019ve teamed up with Sony to create a more precise stadium replica soon. It will be the first to do so.\u00a0\u00a0<\/p>\n
City-supporting gamers were also treated to games and competitions to win prizes as part of the Football Rush event, which Puma put on. There were digital versions of the new kits in the form of bespoke Roblox skins.<\/p>\n
The German athletic apparel giant will also host a Football Rush tournament on YouTube that will have two teams of five Roblox users play for a chance at splitting $10,000 between them. The prize money can be taken as cash or applied toward Roblox.<\/p>\n
While this will be Man City\u2019s first kit unveiling in the Metaverse, the path into extended reality (XR) is well trodden for football clubs. Well over 35 clubs of different leagues have a presence in the digitized realm and that\u2019s just in the UK. The combination of NFT collections, tokens, and Metaverse interaction, for example, can offer fans an experience that includes living the best memories of matches, a metaverse iteration of famous stadiums, and the user\u2019s virtual selves.<\/p>\n
Other clubs with plans to land on planet Metaverse include Barcelona and arch-rivals Real Madrid who have put their differences aside to file for a joint cryptocurrency and metaverse trademark application.<\/p>\n
The Italian Serie A also live streamed a match to specific markets in May of 2022 on the virtual world\u2019s platform The Nemesis. In doing so, Serie A became the first major football league to broadcast a live game in the Metaverse. Even though we are only at the beginning of the Metaverse revolution, it\u2019s clear major sporting clubs recognize the value and possibilities in the way fans will enjoy watching and interacting with their beloved clubs in the not-so-distant future.<\/p>\n<\/div>\n