{"id":18899,"date":"2022-05-22T15:08:56","date_gmt":"2022-05-22T19:08:56","guid":{"rendered":"https:\/\/pley2win.com\/playstation\/video-game-influencers-will-be-answerable-for-misleading-reviews\/"},"modified":"2022-05-22T15:08:56","modified_gmt":"2022-05-22T19:08:56","slug":"video-game-influencers-will-be-answerable-for-misleading-reviews","status":"publish","type":"post","link":"https:\/\/pley2win.com\/?p=18899","title":{"rendered":"Video Game Influencers Will Be Answerable for Misleading Reviews"},"content":{"rendered":"


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Video game influencers<\/strong> may now get in the trouble for promoting fake or misleading reviews and\/or not disclosing paid endorsements or sponsored content. The United States\u2019 Federal Trade Commission has proposed strengthening advertising guidelines against manipulated reviews, and has especially warned marketers who are behind stealth advertisements targeted towards children.<\/p>\n

Video game influencers have gained popularity in recent years<\/h2>\n

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From Electronic Arts to Activision, major game publishers have turned to influencers in recent years to promote their video games.\u00a0\u201cWe\u2019re updating the guides to crack down on fake reviews and other forms of misleading marketing, and we\u2019re warning marketers on stealth advertising that targets kids.\u201d said Samuel Levine, Director of the FTC\u2019s Bureau of Consumer Protection. \u201cWhether it\u2019s fake reviews or influencers who hide that they were paid to post, this kind of deception results in people paying more money for bad products and services, and it hurts honest competitors.\u201d<\/p>\n

In a notice issued recently, the FTC included the following revisions to existing guidelines:<\/p>\n

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  • Clarified that fake reviews are covered under the guides and added a new principle that in procuring, suppressing, boosting, organizing, or editing consumer reviews, advertisers should not distort or misrepresent what consumers think of their products. This would cover review suppression like in the FTC\u2019s recent\u00a0Fashion Nova\u00a0case;<\/li>\n
  • Clarified that tags in social media posts are covered under the guides and modified the definition of \u201cendorsers\u201d to bring virtual influencers\u2014that is, computer-generated fictional characters\u2014under the guides<\/li>\n<\/ul>\n

    In 2015, the FTC took\u00a0YouTube network Machinima to task for what it called deceptive Xbox One advertisements. This new notice will certainly send a message.<\/p>\n

    In other news, rumor has it that Square Enix might delay Forspoken again provided it can release Final Fantasy 16 in 2022, and an undisclosed studio has partnered with Sony to work on a PS5 horror game.<\/p>\n

    [Source: FTC via PC Gamer]<\/p>\n<\/div>\n