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Strategy<\/a><\/span> Might 06, 2024<\/small>
To have fun the fortieth anniversary of the traditional online game, the comfort chain is releasing a line of co-branded attire and a Tetris gaming console formed like the enduring Slurpee drink.
By  Elena Hubert <\/span>
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There\u2019s nothing puzzling about an icy-cold Slurpee, apart from 7-Eleven\u2019s newest collaboration: a co-branded Tetris gadget.
The comfort retailer chain partnered with The Tetris Firm to have fun the favored online game\u2019s 40<sup>th<\/sup> anniversary with a limited-edition console and line of co-branded merch launched Wednesday, Might 1.

To have fun the 40th<\/sup> anniversary of the favored online game, 7-Eleven is providing a limited-edition Tetris console formed like a Slurpee.<\/span>
\u201cWe all know our clients are passionate gaming fans who additionally recognize a wholesome dose of nostalgia \u2013 making this collaboration with Tetris an ideal match,\u201d stated Marissa Jarratt, 7-Eleven chief advertising and marketing and sustainability officer. \u201cWe\u2019re excited to carry followers of those iconic manufacturers a singular, one-of-a-kind solution to play the traditional arcade sport they love.\u201d
Clients have an opportunity to win one in every of 20,000 Tetris gadgets by buying sure merchandise by way of 7-Eleven\u2019s loyalty program,</sup> according to a press release<\/a>. Loyalty program members can earn seven extra entries by shopping for a Slurpee, Huge Gulp, Huge Chew sizzling canine or Pink Bull.
The gaming consoles, which have been designed and manufactured by California-based firm My Arcade, resemble a rainbow-colored Slurpee cup stuffed with the drink. A Tetris display and controls are lower into the Slurpee\u2019s facet, making the merchandise absolutely interactive.
\u201cThis collaboration celebrates our spirit of innovation and delivers followers a brand new, enjoyable solution to expertise Tetris,\u201d stated Maya Rogers, CEO of Tetris.
The partnership additionally features a assortment of co-branded T-shirts, dad hats, tote baggage, crewnecks, hoodies and stickers. The phrase \u201cStacking and Snacking,\u201d alluding to the premise of each the sport and the chain, is often featured on the merch \u2013 alongside Eighties-themed graphics of puzzle items, Huge Gulps, pizza slices and Slurpees.

Co-branded crewneck sweatshirts and hoodies are common gadgets.<\/span>
Sans just a few black-and-white choices, the merch options multicolored designs on black or grey backgrounds. Costs vary from $4 to $60 at 7-Eleven\u2019s on-line retailer, 7Collection<\/a>.
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