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Recently, the coffee house Starbucks has shown its interest in joining the NFTs business and the metaverse.\u00a0<\/p>\n
Howard Shultz<\/em><\/strong>, CEO of Starbucks, said that the company is now headed towards the NFT business. Howard also announced that the company will enter Web3<\/em><\/strong> before the end of 2022.\u00a0<\/p>\n When asked about the specifications of the company\u2019s new intended direction, Howard said that Starbucks has a huge competitive advantage over its peers.<\/p>\n Despite the fact that its competitors are already in the NFT business, Starbucks is confident that its heritage and huge collection of collectibles will give the company a competitive edge.<\/p>\n \u201cIf you look at the companies, the brands, the celebrities, the influencers that are trying to create a digital NFT platform and business, I can\u2019t find one of them that has the treasure trove of assets that Starbucks has, from collectibles to the entire heritage of the company.\u201d<\/em><\/strong><\/p>\n Howard Schultz, CEO of Starbucks<\/em><\/strong><\/cite><\/p><\/blockquote>\n Now, What is the CEO talking about? Howard is talking about the name and trust Starbucks has earned over the past few years.\u00a0<\/p>\n Starbucks has earned a name of status for itself in the 21st century. The industry-leading coffee company isn\u2019t just seen as a coffee company but a status symbol for some.\u00a0<\/p>\n According to a report published in November 2021, the Cafe company has more than 33 thousand stores in 80 countries, more than 15000 of which are located in the United States.<\/p>\n The above-mentioned stats show that the company does have the potential to taste great success in the metaverse.\u00a0<\/p>\n \ud83d\udcf0 Don\u2019t Miss a thing<\/strong>: Join the News-Telegram Channel or The Discussion Group.<\/p>\n\n
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