import maybeGetColorForVariable from '@Controls/maybeGetColorForVariable'; function colourNameToHex( colour ) { let result; const colours = { 'black': '#000000', 'cyan-bluish-gray': '#abb8c3', 'white': '#ffffff', 'pale-pink': '#f78da7', 'luminous-vivid-orange': '#ff6900', 'luminous-vivid-amber': '#fcb900', 'light-green-cyan': '#7bdcb5', 'vivid-green-cyan': '#00d084', 'pale-cyan-blue': '#8ed1fc', 'vivid-cyan-blue': '#0693e3', 'vivid-purple': '#9b51e0', 'vivid-red': '#cf2e2e', }; if ( typeof colours[ colour?.toLowerCase() ] !== 'undefined' ) { result = colours[ colour?.toLowerCase() ]; } else { const colorVal = `var(--wp--preset--color--${ colour })`; result = maybeGetColorForVariable( colorVal ); } return result; } export default colourNameToHex; /** * The functions graveyard. * * @package AdvancedAds * @author Advanced Ads * @since 2.0.0 */ /** * Return ad content * * @since 1.0.0 * @deprecated 2.0.0 * * @param int $id Id of the ad (post). * @param array $args Additional arguments. */ function get_ad( $id = 0, $args = [] ) { _deprecated_function( __FUNCTION__, '2.0.0', 'get_the_ad' ); return get_the_ad( $id, '', $args ); } /** * Return an ad from an ad group based on ad weight * * @since 1.0.0 * @deprecated 2.0.0 * * @param int $id Id of the ad group (taxonomy). * @param array $args Additional arguments. */ function get_ad_group( $id = 0, $args = [] ) { _deprecated_function( __FUNCTION__, '2.0.0', 'get_the_group' ); return get_the_group( $id, '', $args ); } /** * Return content of an ad placement * * @since 1.1.0 * @deprecated 2.0.0 * * @param string $id Slug of the ad placement. * @param array $args Additional arguments. */ function get_ad_placement( $id = '', $args = [] ) { _deprecated_function( __FUNCTION__, '2.0.0', 'get_the_placement' ); return get_the_placement( $id, '', $args ); } John Smedley Raises $30.5M For New Recreation On Etherlink - Gaming News google.com, pub-1884294887586162, DIRECT, f08c47fec0942fa0
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John Smedley Raises $30.5M For New Recreation On Etherlink

July 3, 2025
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John Smedley, a gaming trade veteran and former CEO of Dawn Recreation Firm (previously Sony On-line Leisure), is making his first foray into Web3 gaming with a brand new AAA shooter that includes Tezos layer-2 (L2) blockchain Etherlink.

The Smedley-led Distinct Risk Studios (DPS) has raised $30.5 million in a funding spherical led by the gaming-focused enterprise capital agency Bitkraft and the European hedge fund administration firm Brevan Howard, in keeping with an announcement shared with Cointelegraph on Thursday.

The funds will probably be used to develop its new open-world massively multiplayer on-line first-person shooter (MMOFPS), Reaper Precise, which it says will combine Etherlink to allow tradeable Web3 parts like characters, bases, skins and extra.

“The Tezos Basis and the event workforce behind Etherlink share our imaginative and prescient concerning the recreation being a very powerful factor,” Smedley informed Cointelegraph. “The builders have prioritized constructing a sequence that displays this; it’s proper there of their tagline: Play, Personal, Commerce.”

Huge Smedley’s video games: EverQuest and Planetside 2

Smedley is most well-known within the gaming trade for co-creating EverQuest, a 3D fantasy-themed massively multiplayer on-line role-playing recreation (MMORPG) launched by Sony On-line Leisure in March 1999.

He additionally co-developed a free-to-play MMOFPS, PlanetSide 2, which featured large-scale battles supporting as much as 2,000 concurrent gamers throughout large areas of continents.

The newest funding spherical helps the accelerated improvement of Reaper Precise, a brand new AAA shooter that will probably be out there on Steam, the Epic Video games Retailer and by way of reaperactual.com upon launch.

Associated: Pudgy Penguins debuts play-to-win recreation on TON

Smedley teased the brand new recreation in an X publish in March, exhibiting a photograph subsequent to Planetside 2 inventive director Matt Higby and Fallout artist Tramell Ray Isaac.

John Smedley (left) subsequent to Matt Higby and Tramell Isaac teasing a brand new DPS recreation in March 2025. Supply: John Smedley

The DPS workforce will probably be asserting its “Basis” Alpha launch within the coming weeks, which is able to embody entry to the sport and onchain tradeable property.

Why Tezos and Etherlink?

Smedley’s selection of Tezos and Etherlink for his newest MMOFPS recreation goals to assist substantial transaction volumes, energy-efficient protocols and safe sensible contracts, DPS mentioned within the announcement.

Tezos and Etherlink’s imaginative and prescient additionally aligns with Smedley’s technique of bringing conventional players into Web3 by making it non-compulsory, specializing in making it straightforward to entry, he mentioned.

Games, Tezos, Web3, Layer2, GameFi
Reaper Precise poster. Supply: Distinct Risk Studios

“Definitely, the low charges are actually good for our gamers, however it’s additionally the overall strategy to neighborhood first improvement,” Smedley mentioned, including:

“It’s additionally tremendous vital that they proceed to make dramatic enhancements to the L1 that serve to make the general expertise for our gamers a greater one. Decrease and decrease transaction instances. Extra emphasis on extensibility in issues like what languages can be utilized. We view Etherlink and Tezos as a really ahead leaning blockchain ecosystem.”

In accordance with Alex Chong, chief working officer of GameFi at Everest Ventures Group, the DPS’ Etherlink announcement “may mark a renewed ambition, but additionally brings déjà vu.”

Web3 gaming gamers “but to mature”

“Had this information dropped through the 2021-2022 cycle, I wouldn’t have batted a watch,” Chong informed Cointelegraph, referring to repeated headlines of main gaming companies transferring into non-fungible tokens (NFTs) or Web3.

“However we’ve seen a two-year drought since then — much less fanfare, extra fallout,” he mentioned, including:

“Many AAA-style Web3 video games like Illuvium or Shrapnel as soon as boasted lengthy waitlists and energetic betas, but have quietly light as their tokens and NFT values declined.”

In accordance with Chong, the drop in NFT and Web3 adoption in gaming up to now few years highlights the core subject, which is that Web3 gaming “hasn’t but matured its participant base.”

In conventional gaming, gamers make investments time as a result of the sport is enjoyable, aggressive, or emotionally resonant, whereas in Web3, too many gamers are simply chasing the subsequent airdrop, Chong noticed.

“The second token costs dip or NFT flooring fall, they’re gone. This sample — purely profit-driven engagement — makes it tough for even AAA titles to maintain each day energetic customers or significant retention,” he mentioned.

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