On Saturday 3 September, cinemas across the UK will be offering everyone the chance of a cinema visit for just £3 under the banner of National Cinema Day.
Over [600] cinemas will participate in the event, including not just major UK cinema chains but also a wide range of smaller cinema operators and venues.
Echoing the success of similar ‘cinema day’ events of the late 1990s, National Cinema Day is intended first and foremost to be a celebration of UK cinema and cinema-going, the country’s most popular out-of-home leisure activity.
With the aim of encouraging and enabling as wide an audience of cinema-goers as possible to enjoy the big screen experience, National Cinema Day comes at a time when the sector has shown strong recovery from the impacts of the pandemic, with both box office and admissions now tracking at 80% of the record-breaking levels seen in 2018 and 2019, themselves the biggest years for cinema-going since 1970.
That success shows that while many still enjoy watching films on streaming and other services at home, nothing compares to the sights, sounds and sheer immersive experience of watching a film in its natural home, the cinema theatre.
National Cinema Day has been developed by the cross-industry body Cinema First and is supported by the Film Distributors’ Association and the UK Cinema Association. The event will be promoted through an ambitious and wide-ranging marketing campaign.
Further information on National Cinema Day, and details on those UK cinema sites participating, can be found at the National Cinema Day website www.nationalcinemaday.uk
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